Experience

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  CLD Marketing Communications Group

  • Pompton Plains, NJ 07444

  • Independent Marketing Communications Consultant/Executive Video Producer

    • Sep 2015 - Present
    • Pompton Plains, NJ 07444

    Senior Executive Producer with extensive marketing communications experience. Produced of over 400 corporate programs, meetings and videos. Offering a unique blend of production savvy and management experience across diverse business environments with proven success in driving BUSINESS EFFICIENCY, REVENUE GROWTH, and COST EFFECTIVENESS.

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  SmartSource Rentals

  • Englewood, NJ

  • Director of Production/ Executive Producer Financial Services Segment

    • Dec 2012 - Aug 2015
    • Englewood, NJ

    Responsible to oversee all production services for meetings and events for the Financial Services client base. Executive Producer for specific projects.

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  NMR Staging & Events

  • Monroe Township, New Jersey

  • Director of Sales/ Executive Producer Meetings & Events

    • Jul 2010 - Oct 2012
    • Monroe Township, New Jersey

    Manage 16 account executives in 5 cities in Northeast, managing approximately $20 million in sales volume.

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  NMR Staging & Events – Monroe

  • Director of Sales / Executive Producer

    • Jan 2010 - Jan 2012

    Meetings & EventsChallenges: Transform sales department from commodity selling to consultative approach. Improve company image in marketplace.Key Results:Led organizational culture change with new commitment to corporate vision and goalsImplementing customer retention programs resulting in multi-year $4-5 million contract in revenue over three years with key accountPositioned the business for growth implementing new marketing initiatives.Spearheaded cost cutting profit improvement initiatives resulting in 30% swing from loss to profit in 12-month periodLed initiative for preferred vendor status with cross rent partners resulting in significant cost savings over two-year periodDelivered strong and sustainable gains in productivity, quality and profitability through training and performance improvement programs

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  The CSI Group

  • Director of Business Development/Executive Producer Events & Meetings

    • Apr 2002 - Jul 2010

    I am also the Producer of Corporate meetings and events produced by The CSI Group.

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  CSi group

  • Director

    • Jan 2002 - Jan 2010

    of Business Development / Executive Producer Meetings & EventsChallenges: Developed strategies to expand client base and change company focus from production company to small strategic marketing communications agency.Key Results:Hired and trained account managers to support new business developmentDelivered strong and sustainable results increasing client base over 400% in first two yearsDeveloped over $3 million in incremental new business over a four-year period from new video and sales meeting businessImplemented and formalized proposal process for major account sales presentationsResponsible for significant growth of meeting, new media, and web-based businessManaged all aspects of projects through productionResponsibilities included on-line producer for national sales meetings and videoProduced major brand initiative with key brand ambassador

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  CLD Associates, Inc.

  • President

    • Jun 1990 - Apr 2002

    Marketing Communications company working with corporate clients producing National Sales Meetings, interactive sales and marketing tools and video production.

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  CLD Associates, Inc

  • President / Executive Producer

    • Jan 1991 - Jan 2002

    Build marketing communications company in a down market with existing client relationships.Key Results:Accomplished building client base to annual sales in excess of $4 millionExecuted international sales meetings for eight European divisions of Fortune 1000 medical products companyExecuted and produced major product launches for Fortune 500 pharmaceutical companiesProduced multiple national sales meeting for consumer products companiesDeveloped and produced computer-based training CD-ROM for Fortune 1000 consumer products companyBuilt video production segment of business resulting in $1.5 million of incremental revenue

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  Impact Communications, Inc

  • Vice-President

    • Jan 1988 - Jan 1991

    Sales & MarketingChallenges: Recruited to expand business from computer graphic services to full-service multi-media production company specializing in producing corporate sales meetings and sales and training programs. Key Results:Developed and implemented marketing strategies that expanded business sales resulting in an increased sales volume of 40% the first yearHired, trained, and motivated sales team of six targeting marketing communications programs to Fortune 500 and 1000 companiesSupervised Production Department with 15 graphic artists and production personnelDeveloped and implemented sales training program for account executivesDesigned and produced direct mail program for prospecting and sales lead development

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  Graphic Media

  • Sales Director

    • Jan 1984 - Jan 1988

    Penetrate new business verticals and expand existing relationships both horizontally and vertically solidifying strategic partnership. Build, train, and manage sales team to achieve sales objectives. $100 million company with 200 employees in five locations specializing in corporate audiovisual marketing communications including sales training, seminars, and sales meetings.Key Results: Hired, trained, and motivated marketing managers and project coordinatorPenetrated new vertical markets in medical and consumer product companies resulting in 30% increase in sales volumeDeveloped client base of Fortune 500 and 1000 companies consistently exceeding sales quotas and personally generated billings in excess of $1.6 million for FY 1987