Experience

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  Cavista Holdings

  • Nigeria

  • Senior Manager, Brand and Communications

    • 2023 - Present
    • Nigeria

    In this role for Cavista Holdings, I play the creative lead within the Brand and Communications function, spearheading the strategic creative vision and visual content direction/execution for a diverse portfolio of brands, including Cavista Technologies, Agbeyewa Farms, Glocient Hospitality (Ikog...

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  Cavista

  • United States
  • Information Technology & Services
  • 300 - 400 Employee

  • Senior Manager, Brand Marketing & Communication

    • Nov 2022 - Present

  • Talent Brand Marketing Manager

    • Sep 2021 - Feb 2023

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  XFrame Creative

  • Lagos, Nigeria

  • Creative Strategist

    • Feb 2018 - Present
    • Lagos, Nigeria

    Spearheading the strategy, business development, marketing, CRM, resource management and end-to-end delivery of service – fully representing this creative consultancy focused on using design, video and interactive media to deliver brand architecture and content creation solutions to help clients ...

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  RA-Fit Club

  • Lagos, Nigeria

  • Brand Consultant

    • Jan 2018 - Jun 2023
    • Lagos, Nigeria

    Driving the establishment of a brand theme, communication approach and marketing strategy for the business. Utilizing data analysis to align content and communication with business dynamics. Handling the ideation and execution of creative and marketing content across formats and platforms.Functio...

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  Heritage Bank Limited

  • Lagos, Nigeria

  • Head, Design, Content & Digital Communications

    • Mar 2013 - Jul 2019
    • Lagos, Nigeria

    Leading the Design and Creativity culture. Responsible for creating and sustaining an attractive look and feel for everything bearing the Heritage Bank brand - both internal and external, and for all content ranging from stills and sound to audio-visual, animation and user experience - across div...

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  School of Media and Communication, Pan-Atlantic...

  • Lagos

  • Faculty Member

    • Apr 2012 - Sep 2014
    • Lagos

    Facilitating a course in Interactive and Motion Design delivered as a compulsory requirement for Post-graduate diploma in Digital Media, originally based on knowledge of the use of (Adobe) Flash. Introduced the use of PowerPoint for motion and interactive graphics in the 3rd stream (based on rele...

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  Greyfactor Ltd

  • Lagos, Nigeria

  • Managing Partner, Chief Creative Officer

    • 2004 - 2014
    • Lagos, Nigeria

    Focused on providing multimedia presentations and interactive solutions, and successfully delivered game-changing material (some resulting in repeat business) for such brands as• Transcorp• Delta State Government• International Energy Insurance• Teknokleen Ltd• Suburban Telecoms• DiamondBank

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  Magenta Consulting Ltd

  • Lagos, Nigeria

  • Director, Digital Communications

    • Jan 2011 - Oct 2011
    • Lagos, Nigeria

    Led a 4-person team of on-the-edge creative talents centred around animation, motion design, interactive design and 3d design within an organization traditionally accustomed to being the print design and BTL executions arm of a well-known advertising group of which DDB Lagos was the core.Delivere...

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  UBA Group

  • Nigeria
  • Banking
  • 700 & Above Employee

  • Head, Creative Unit

    • 2008 - 2009

    responsible for all creative material generated within the Corporate Communications Directorate and sustaining the brand’s rich look-and-feel at all touchpoints. Provided campaign and creative support to the corporate brand and product marketing heads.

  • Head Creative Unit, marketing and Communications Division, UBA Retail Financial Services

    • Oct 2007 - Dec 2008

    Seconded to this start-up subsidiary from the parent company UBA (United Bank for Africa), I and my team were tasked to give "life" to the then non-existent brand.The concept of "retail financial services" itself was a challenge to understand, yet I led a creative team that co-innovated and implemented a marketing strategy, and produced all marketing material required to launch the brand into the market space. We even created an animated TV commercial using limited system resources. In addition to further refining the brand architecture, I also led the development of corporate identities and architecture for two new sub-brands (UBAFXMart - bureau de change - and UBAmicrofinanceBank), and developed their marketing strategies and collateral.

  • Multimedia Creative Designer

    • Apr 2007 - Oct 2007

    Initially solely responsible for designing creative material and campaigns for all communication for the marketing of products under the Electronic Banking and Transaction Services Group. Performed this role successfully enough that the department excelled from a marketing communications perspective without hiring an external agency.

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  Woo Interactive Ltd

  • Lagos, Nigeria

  • Creativity Director & Studio Chief

    • May 2000 - Dec 2003
    • Lagos, Nigeria

    A company that came about as a spin-off of Yakamichi Systems, focused solely on delivering linear and interactive multimedia marketing material on CD-ROM and web for clients. Roles: Coordinating all elements of a brief, UI/UX design for multimedia and web, guiding the team’s creative input, integ...

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  Yakamichi Systems

  • Lagos, Nigeria

  • Multimedia Designer/Analyst

    • Apr 1998 - Mar 2000
    • Lagos, Nigeria

    Designing material for all categories of communication, from print through motion and interactive multimedia, eventually came to oversee 3D animation, sound design and script writing.Successfully helped Management and the marketing team to revolutionize the services pricing model and the way prop...