Experience

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  Loyola University New Orleans

  • New Orleans, Louisiana, United States

  • Adjunct Professor / Ad Team Advisor

    • Sep 2023 - Present
    • New Orleans, Louisiana, United States

    NSAC Ad Team advisor for the Advanced Advertising Campaigns capstone course.

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  Intralox

  • United States
  • Automation Machinery Manufacturing
  • 700 & Above Employee

  • Global Digital Marketing Manager

    • Oct 2021 - Present

  • Global Marketing Strategist - Intralox FoodSafe Solutions

    • Jul 2019 - Oct 2021

    • Led the marketing launch of the Intralox FoodSafe brand which correlated to sales rules that exceeded the forecast by 33%. • Developed a centralized system for sharing and accessing marketing assets to better support remote selling efforts during COVID. Garnered over 7,000 hits by 150+ sales team members in the first year. • Shaped the strategy for the “Expertise Awareness” articles to support coverage of Tier 2 & 3 accounts, which during my tenure resulted in 15,000 new visitors to Intralox.com with an average time on site exceeding five minutes. • Deployed commercial team dashboards to track YOY revenue progress of Tier 2 & 3 focus account efforts and enable leadership to easily spot opportunities to boost efforts.• Built the Smartsheet tool used to manage department capacity and project sequencing. This included deploying dashboards to the Food Business Unit and the Marketing Department for visibility on active priorities.• Identified an opportunity for Marketing Strategists to produce animated videos as compelling story telling sales tools. Trained interested strategists on the tool and supported content strategy execution.

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  Laitram

  • United States
  • Machinery Manufacturing
  • 700 & Above Employee

  • IT Business Analyst - Microsoft

    • Jul 2017 - Jul 2019

    • Enabled remote and mobile access to company knowledge assets in a secure manner by leading the effort to move on-premises services into the cloud with the migration of the Intralox Knowledge Center (IKC) to SharePoint Online. • Manage an eight-person Governance Team of the IKC to ensure all departments added adhere to best practices guaranteeing the integrity of the system and validity of the documents in it. • Streamlined work and broke down communication barriers within the global marketing and digital teams with a successful migration from legacy collaboration tools to Microsoft Teams and SharePoint online – modern, cloud-based tools. • Program Manager of a 1600-employee deployment of OneDrive, Exchange Online, and Windows 10.

  • Business Analyst

    • Jun 2015 - Jul 2017

    • Acted as the lead CRM analyst responsible for growing adoption of Oracle CRM On Demand as a tool and expanding the functionality of the system. o Developed a lead-to-opportunity conversion practice that for the first time allowed sales opportunities to be tied to marketing efforts, resulting in the ability to measure return on marketing investment (ROMI). o Implemented business and account planning tools within the CRM to improve account management and eliminate duplicate points of data entry. • Led the effort to build and deploy a centralized knowledge repository for Intralox, the Intralox Knowledge Center. This resulted in an internal Google-type tool that the eliminated knowledge silos and streamlined new employee on-boarding and training through the use of robust search and refinement.

  • Digital Marketing Business Analyst

    • May 2013 - May 2015

    • Managed the creative, responsive redesign and global relaunch of Intralox.com (4500+ pages and nine languages).• Managed the creative, responsive redesign of laitram.com to re-brand recruitment efforts and improve the mobile experience for applicants. • Implemented Oracle Eloqua and trained users on best practices for campaigns, landing pages, forms, and reporting. Conducted a six-month post-launch analysis to identify variables in the email design and campaign flows had a statistically significant impact on open and click through rates. Leveraged these insights to improve campaign performance.• Regularly acted as a strategic consultant to the vertical industry teams to plan campaigns in the digital space. • Worked with copywriters to stay abreast of changes in SEO best practices to implement them in web updates.• Completed Oracle Eloqua Masters certification.

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  SAP

  • Washington D.C. Metro Area (telecommute)

  • Public Services Field Marketing Intern

    • Jan 2012 - May 2013
    • Washington D.C. Metro Area (telecommute)

    Responsible for producing weekly lead reports, tracking lead progress against KPIs, and producing year-end analytics reports.Produce weekly and monthly internal communications for the Utilities Team and the Public Sector Team (Education, Defense, State, Local, and Federal).Key point of contact fo...

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  Touro Infirmary

  • New Orleans, LA

  • Intern

    • Jun 2011 - Aug 2011
    • New Orleans, LA

    •Completed a baseline audit of all patient monitors which was used by the COO to create a multi-year replacement plan.•Conducted, analyzed, and summarized market research used to determine if terms of an agreement between Touro and LSU Interim Hospital were being met.•Used MS Access to run querie...

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  Laitram

  • Project Coordinator

    • Aug 2005 - Jul 2010

    Subsidiaries: Intralox, Laitram Machinery, Lapeyre Stair, Laitram Machine Shop, and IMS; Skills gained: Leadership, vendor selection, international tradeshow managementMaintained a database of approximately 25 projects that varied in scope and resource utilization.Created a database for a cross-f...

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  Hispanic Apostolate New Orleans (Catholic Chari...

  • ESL Teacher (Volunteer)

    • Sep 2008 - Jul 2009

    Taught English as a Second Language to non-native English speakers in levels 2 and 3.

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  Peter A Mayer Advertising

  • Intern

    • Jan 2005 - May 2005

    Skills gained: Communication strategy development, customer relationship management Worked with the Louisiana Office of Tourism Account Services Team as a liaison between the Office of Tourism and contest winners.Researched competitors of Ruth's Chris Steak House and drafted a competitive ana...