Experience

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  Confidential Music Education Company

  • Seo Director

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  Private Music Education Company

  • SEO Director

    • Apr 2022 - Present

    I direct the company's SEO strategy for current and new website properties, while running a content marketing system with email and Google PPC.

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  Private Marketing Firm

  • SEO Consultant

    • Apr 2022 - Present

    I manage the optimization of client websites, with a focus of on-page SEO strategies.

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  Consultant

  • Western Massachusetts

  • SEO + Content Marketing Specialist

    • Sep 2015 - Present
    • Western Massachusetts

    Develops and manages digital content marketing strategies and campaigns for marketing agencies and direct clients. This includes website and keyword strategy, content marketing and optimization, email marketing, social media marketing, and digital advertising.

• 

  Lantern Content Marketing Adventure Company

  • Content Specialist

    • Aug 2013 - Jun 2023

    I create highly targeted, well-optimized content that has driven hundreds of thousands of users.

• 

  Fungi ally

  • SEO & Content Marketing Manager

    • Oct 2016 - Dec 2021

    Through strong content marketing campaign creation, execution, and management, I have helped build the online audience for this amazing company from a brand new website to over one million page views annually.

• 

  Appalachian Mountain Club

  • Senior Online Marketing Analyst

    • Feb 2013 - Aug 2013

    Managed Google Analytics, email marketing campaigns, and PPC campaigns.

• 

  Mequoda Group

  • Hopkinton, MA

  • Managing Editor, SEO Copywriter, and Audience Development Manager

    • Nov 2009 - Feb 2013
    • Hopkinton, MA

    -Manage daily content obligations, including publishing and promoting through email, social media, and search engine optimization. -Create website content, including: articles, page copy, free reports, sales letters, promotional materials, and press releases.-Edit and proofread content from other contributors. -Promote the good word of Mequoda to the Internet community.

• 

  WQRI 88.3 FM

  • Production Director

    • Apr 2005 - May 2007

    -Produced radio spots, show openers/closers, public service announcements, dance team pieces, and educated new on-air talent.-Modernized equipment for the station and taught the Production Team how to use it.-Delegated with the other members of the Executive Board to decide upon specific directions of the station.