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Bio

I’m a multidisciplinary graphic designer and marketing strategist with a strong foundation in visual storytelling, production design, and client, customer, patient-focused branding — especially within the healthcare and dental industries. With a career built on delivering results for both national brands and local businesses, I specialize in turning complex ideas into compelling visuals across print, digital, and web platforms. My expertise spans everything from catalog and packaging design to social media marketing, website design, and direct mail campaigns. I’m highly skilled in Adobe Creative Suite, Figma, WordPress, and Elementor, with a refined eye for typography, layout, and UX/UI.

Experience

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Graphic Designer
      • Aug 2023 - Present
      • NY and CT

      Lead design marketing strategies for Dental Support Organizations (DSOs) and dental practices across NY and CT. Develop presentations, website designs, social media content, direct mail campaigns, and trade show materials. Create high-impact sales collateral that enhances brand culture, acquisition, retention, and engagement. Leverage Adobe Creative Suite and Microsoft Office, optimizing creative assets for seamless performance.

  • Gaccione Design
    • South Florida (Remote & On-site)
    • Freelance Graphic Designer
      • Oct 2012 - Present
      • South Florida (Remote & On-site)

      Delivered high-quality design solutions for both digital and print media, including marketing collateral, packaging, vehicle wraps, trade show graphics, and branded content. Expert in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat) and Microsoft Office; consistently met tight deadlines while maintaining brand consistency and visual excellence. Managed multiple concurrent projects with a strong emphasis on file setup accuracy, production readiness, and adherence to client specifications. Applied advanced typography, layout design, and prepress production knowledge to produce press-ready and pixel-perfect creative assets. Collaborated directly with marketing teams, vendors, and print shops to ensure optimal output and successful campaign execution. Known for exceptional organization, attention to detail, and ability to adapt to diverse client industries and brand guidelines.

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Graphic Designer
      • Jan 2020 - Aug 2023
      • CT & NY

      Led art direction for five Harbor Point Dental Group locations in CT & NY. Designed websites, direct mail, and social media campaigns for multiple dental brands. Provided marketing support for six County Dental locations across New York.

    • United States
    • Online Audio and Video Media
    • 500 - 600 Employee
    • Graphic Designer
      • Nov 2019 - Jan 2020

      Designed television and editorial graphics for the monthly publication of Newsmax magazine, ensuring brand consistency across print and digital media. Created and optimized web banner ads that increased click-through rates and drove measurable traffic to Newsmax.com. Developed high-impact graphics with strong calls-to-action to support marketing campaigns, successfully boosting audience engagement and generating valuable survey data for polls and reader insights.

    • Switzerland
    • Travel Arrangements
    • 700 & Above Employee
    • Graphic Designer
      • Mar 2019 - Nov 2019

      Designed cruise line itinerary books, marketing collateral, and sales materials. Created recipe books for the Martha Stewart & MSC Excursions partnership.

    • United States
    • Furniture and Home Furnishings Manufacturing
    • 100 - 200 Employee
    • Senior Packaging Designer
      • Jan 2016 - Mar 2019

      Designed and produced sales-driven marketing materials and import packaging. Led the rebranding of Twin Star Home’s entire product packaging portfolio.

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Graphic Designer
      • Sep 2015 - Jan 2016

      Designed marketing materials and full-color brochures to support the sales team.

    • United States
    • Restaurants
    • 700 & Above Employee
    • Senior Production Designer
      • Nov 2014 - Sep 2015

      Produced national marketing materials including menu boards, drive-thru signage, and direct mail.

    • United States
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Digital Media Designer
      • Jan 2014 - Dec 2014

      Designed web banner templates for AutoNation’s national network of dealerships. Managed digital assets and campaign tracking using JIRA and aDAM systems.

Education

  • 2020 -
    Kent State University
    Masters, User Experience Design
  • 1979 -
    Ithaca College
    Bachelor of Science, Communications and Photography
  • 2003 - Present
    The New School
    Continuing Education, Graphic Design
  • 2003 -
    Parsons School of Design
    Continuing Education, Illustration and Graphic Arts

Services

Industry Focus. “Marketing Services”

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