Experience

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  Kotra Pharma (M) Sdn Bhd

  • Malaysia

  • Brand and Marketing

    • Mar 2023 - Present
    • Malaysia

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  Private Company

  • Malaysia

  • Marketing

    • May 2022 - Feb 2023
    • Malaysia

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  K-Pintar Group

  • Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

  • Group Marketing

    • Oct 2019 - Apr 2022
    • Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

    Reports directly to the CEO. Manages all marketing communication-related matters for all the 5 subsidiaries under the group:- Develop and execute marketing strategy plans and work with stakeholders to formulate tactical customer-focused campaigns based on market trends and develop go-to-market materials to drive sales for each company - Develop and curate content and manage various social media accounts to drive awareness of products/services- Manage agencies/vendors to ensure campaigns and projects are executed on brief, on budget, on time- Generate leads via various digital marketing initiatives and channels. Analyze performances and adjust strategies to maximize lead generation potential.Key Achievements- Spearheaded the project to transit from face-to-face training to virtual training for the company- Role as a Producer for Prosci Change Management Certification Program with clients from around the region (individuals, corporations and governments)- Digital Marketing Lead for the expansion of the Prosci brand in SEA region namely Malaysia, Indonesia, Philippines with key clients such as MAMPU, MOF Indonesia, BCG, Shell, Roche, Prudential etc.*Companies under K-Pintar Group*- K-Pintar Sdn Bhd (18 years)- Talent Development Sdn Bhd (10 years)- Asian Rail Academy (4 years)- Robot Edu Tech Sdn Bhd (Startup)- Hashtag Humankapital Sdn Bhd (Startup)

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  FIF Digital Sdn. Bhd

  • Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

  • Senior Account Manager

    • Feb 2016 - Feb 2018
    • Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

    - Serves as the main contact person for the assigned accounts with objectives of retention and growth by ensuring clients receive maximum value from our services- Work closely with clients including stakeholders at all levels of the organization up to C-Suite to identify needs including content approval workflows and consult on best practices for solutions and setup- Deliver regular status updates on on-going projects as well as billing and payment progress- Regularly discuss with clients to evaluate quality of service provided- Identify new opportunities from within existing accounts, partnering with business partners to furtheradd value to the service offering to aid in minimizing cost and increasing revenue*Portfolio of clients include:*Tourism TerengganuGlomacUDA LandKolej Yayasan UEM (KYUEM)Worldwide HoldingsForestry Assets

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  Quill Automobiles Sdn Bhd (Authorized BMW Dealership)

  • Petaling Jaya, Selangor, Malaysia

  • Assistant Marketing Manager

    • Feb 2015 - Jan 2016
    • Petaling Jaya, Selangor, Malaysia

    Reports to Dealer Principle. Responsible for overall Marketing efforts in the company:- Develop and update Marketing Plan based on current trends and directive from BMW HQ- Plan and execute showroom activities to drive more test-drives as well as to build up database for future Marketing initiatives- Prepare A&P materials as well as media buy for ads placement in media (print and digital)- Manage social media accounts to maintain interaction and provide updates on the latest news to the followers- Prepare monthly and quarterly report to management as well as BMW HQ- Brand custodian for the BMW brand CI

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  FIF Digital Sdn Bhd

  • Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

  • Senior Account Manager

    • Apr 2009 - Jan 2015
    • Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

    Managed a team comprising of Account Managers and Account Executives. Responsibilities include:- Managing team portfolio to ensure work processes are followed, within budget and according to clients' brief- Main liaise person with the client. Seek opportunities to further add-value to the services provided byoffering new scope of work that is beneficial to the client and profitable to the company- Weekly reporting to the GM and MD on job status and recommendations on matters that can benefit the team and company*Portfolio of clients include:*Malaysia AirlinesAudi (Euromobil Sdn Bhd)UDA LandUEM LandNippon PaintHotel EquatorialUMWSime DarbyGoodyear Tyres and more...

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  UMW Toyota Motor Sdn. Bhd

  • Shah Alam, Selangor, Malaysia

  • Brand Building Executive

    • Jun 2006 - Mar 2009
    • Shah Alam, Selangor, Malaysia

    - Responsible for planning, development, implementing and production of designated product (car models) marketing materials - ATL, BTL and POS- Prepare marketing plan for all launch campaigns and responsible to seek top management approvalsbefore implementing them- Work with internal stakeholders and agencies (creative and media) for major launch campaigns*Portfolio of models managed include:*Toyota Camry, Corolla Altis, Vios (Major launch)Toyota Hilux, Innova and Fortuner (Soft launch)Prius Hybrid (Awareness campaign)Toyota Hilux Rainforest Challenge Sponsorship and post event branding campaignShowroom branding initiative and more...

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  Mastery Academy of Chinese Metaphysics Sdn Bhd

  • Marketing Communications Executive

    • Apr 2005 - Jun 2006

    Reported to the Marketing Communications Manager. Job responsibilities include:- Assisted the Marketing Communications Manager in the development and implementing of marketing and communication strategies for events and activities organized by the Academy- In-charge of providing information as well as assisting potential and existing clients with their inquiries- In-charge of updating company’s and its group of companies websites with up to date and accurate information- Writing news reports on events conducted by the Academy- In-charge of arranging appointments for company’s CEO and consultants- Assisted the Marketing Communications Manager in preparing consultation summaries and reports- Other responsibilities include telemarketing, customer service, administrative work and event organizing