Experience

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  Health Care Service Corporation

  • Chicago, Illinois, United States

  • Senior Digital Communications Consultant

    • Nov 2023 - Present
    • Chicago, Illinois, United States

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  S&C Electric Company

  • Chicago, Illinois

  • Strategic Communications Specialist

    • May 2018 - Oct 2023
    • Chicago, Illinois

    • Develops communications plans and executes easy-to-digest web content that reflects company’s strategic objectives and messaging to spark customer interest in product purchases.• Interviews company executives and product engineers to gain insight about industry trends and customer perspectives to inform strategy and messaging for web and print content. • Launches new product web pages by creating messaging, layout, web assets, and web page text, and coordinates the creation of related iconography and graphics in collaboration with Creative Services.• Supports new product launches by strategizing the product’s promotion, including the development of messaging and marketing content creation, within strict launch deadlines. • Reports on marketing campaigns’ performance monthly with Salesforce and Google Analytics data and creates dashboards with metrics like web leads, new users, pageviews, and average time on page.• Managed a market research project for three consecutive years by creating a survey questionnaire, analyzing survey respondent data, and writing a white paper interpreting the data.• Collected and calculated years-long product data from a swath of salespeople for inclusion on conference advertisements and guided Graphic Designers on overall advertisement design.

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  Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas

  • United States
  • Hospitals and Health Care
  • 700 & Above Employee

  • Product Implementation Analyst II

    • Mar 2016 - May 2018

    • Drafts executive summaries for leadership that highlights the accomplishments, risks, issues and awareness items for each team in our department as modernization efforts continue.• Generates infographic copy for divisional trade shows to showcase key concepts, deliverables and goals of department modernization efforts.• Modernized customer benefit booklets by implementing a new, organized structure and offered innovative solutions for rewriting complex language to be more clear and personable to customers.• Coordinates the creation of all department communications, including intranet Web content, sales and marketing newsletter articles, staff training manuals, benefit enrollment applications and more.• Builds and maintains new Web pages and digital content for department in intranet, as requested.• Partners with graphic designers, Legal and sales/marketing subject matter experts to review and apply edits to external communications prior to review and approval by the federal Department of Insurance.• Monitors a mailbox that receives requests for benefit document retrieval, revisions and research from Account Executives, Customer Service Advocates, brokers and employers. • Managed Web content development project by determining timelines for completing key goals and then executing content creation, reviewing, testing and deployment.

  • Provider Communications Writer

    • May 2014 - Mar 2016

    • Created new and updated existing content on the company’s public and internal websites.• Composed articles and ensured correct corporate branding and AP style use for the Blue Review, a monthly print newsletter distributed to health care providers.• Developed various external communications materials for print and Web distribution, including email blasts, FAQs/tip sheets, forms, letters, Web banners and Brainshark presentations.• Collaborated with graphic designers and external print vendors on postcards that promoted informational workshops for health care providers.• Wrote internal email communications for employees outlining important changes or topics in health care and recent government mandates.• Communicated regularly with employees in other state offices to maintain clear, consistent company messaging and ensure that materials were tailored to meet state-specific communication regulations.

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  Quarasan

  • Greater Chicago Area

  • Freelance Quality Control Support

    • Feb 2014 - May 2014
    • Greater Chicago Area

    • Constructed and designed math, science, social studies, writing and reading content assessments from scratch.• Proofread and then converted the content assessments into a digital format using ExamView, a comprehensive educational exam-building program.• Earned excellent performance and efficiency ratings by producing over 100 content assessments a week.

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  SGK

  • Greater Chicago Area

  • Freelance Content Specialist

    • Sep 2013 - Nov 2013
    • Greater Chicago Area

    • Formatted copy for tools/hardware, drug/pharmacy, and grocery products in sales circulars for Sears and Kmart using LAGO Explorer, a media production and publishing program.• Identified and revised spelling, punctuation, grammar, legal disclaimers, design, and stylistic formatting errors in printing proofs during review sessions.• Partnered with content specialists, proofreaders, and art directors to detect and correct writing and formatting errors in copy before publication.• Assisted proofreaders in meeting deadlines by performing final copy and design checks and delivering proofs to art directors for local and national release.• Recommended copywriting process improvements to promote current and future production efficiency.• Exceeded training expectations by learning to use computer software quickly, meeting deadlines early, and catching subtle mistakes during proof reviews.

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  Lewis University

  • United States
  • Higher Education
  • 700 & Above Employee

  • Writing Tutor

    • Jan 2011 - Aug 2013

    • Taught students of varied learning, writing and age levels in person, online, and by phone to mutually determine strengths and areas of improvement in assignments.• Enhanced instruction methods by developing new and improved learning resources.• Presented information about tutoring services in-person to students and faculty campus-wide.• Spearheaded organizing, receiving, and reviewing writing assignments for summer classes, tutoring and communicating with students accordingly.• Achieved continuous positive tutor evaluations from students, faculty, and supervisor. • Improved student grades significantly after consecutive tutoring sessions.

  • Intern at Jet Fuel Review: Art & Design/Poetry Editor, Blogger

    • Aug 2012 - May 2013

    • Published works of literature and art after reviewing and critiquing with a team of editors.• Designed posters, programs, and Microsoft PowerPoint presentations for journal launch events. • Corresponded with national and international artists and poets to reject or accept creative pieces or request revisions prior to publication.• Organized, advertised, and operated a campus-wide, public fundraising event.• Wrote a weekly blog post analyzing and reviewing film techniques, dialogue, themes, etc.