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Christine Morriss

Managing Director at CVP Customer Value Performance
Intro Book
Strategic planning and marketing expert with 17 years of experience in complex service businesses.
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Location
Melbourne, Victoria, Australia, AU
Skills
  • Strategic Planning
  • Strategic Marketing
  • Technology Management
  • Product Development Strategy
  • Sales And Service Channel Development
  • Show all
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Bio

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Christine Morriss is a seasoned executive with 17 years of experience in strategic planning, marketing, and technology management, spanning multiple industries including health insurance, financial services, and technology services. She has held various leadership positions, including Managing Director and Executive General Manager, and has a strong educational background in business and applied science.

Experience

  • CVP Customer Value Performance
    • Australia
    • Managing Director
      • 2007 - Present
      • Australia

      CVP assists CEOs and Executives of complex service organisations create customer and stakeholder-centric strategies and management practices that improve revenue, profit and reputation. CVP works with clients to deliver greater impact from the individual and combined management functions of strategy development, brand, product, customer architecture, contact centre and digital customer experiences and channel performance, communications, advertising, measurement systems and customer relationship management systems. Opportunities to improve are often delivered across and within multiple areas of the business that are customer-facing.There are special challenges that impact marketplace performance when building complex service businesses, these include: 1. Understanding the big ideas behind the role of the industry and business in meeting the needs of the marketplace. As well as intricacies arising from complex regulations, technology, supply chains and customer needs. 2. Core products and customer experiences being intertwined. This requires specialist expertise to disentangle and improve the performance of each, and in combination. 3. Core offerings being intangible. Customers cannot see or touch the products, and they cannot intuit their features and benefits without the aid of special communication techniques.Understanding and resolving these challenges for the marketplace are key to delivering high performing marketing and product strategies, customer engagement programs, communications and extracting key insights about marketplace performance.INDUSTRY SPECIALISATIONSHealth Insurance and Services, Financial Services, Banking, Technology Services, Professional Services, Information Services, Spatial and Government Services.

  • nib health funds
    • Newcastle, Australia
    • Executive General Manager - Products, Marketing and Sales
      • 2003 - 2007
      • Newcastle, Australia

  • eChoice Financial Services
    • Melbourne, Australia
    • Executive Director Marketing
      • 1999 - 2001
      • Melbourne, Australia

  • WSA Communications - Digital and Media Agency
    • Melbourne, Australia
    • General Manager
      • 1997 - 1998
      • Melbourne, Australia

  • The Economist Group - The Economist Intelligence Unit
    • Melbourne, Australia
    • Director of Information Services - Australia and New Zealand
      • 1993 - 1997
      • Melbourne, Australia

  • Australian Survey and Land Information Group (Commonwealth), Abignano Construction, Channel Tunnel
    • Australia, United Kingdom and Europe
    • Infrastructure, Geospatial, Surveying, Mapping & Cadastral Services
      • 1985 - 1997
      • Australia, United Kingdom and Europe

  • RMIT University
    • Melbourne, Australia
    • Sessional Lecturer - Land Information Systems, Land Tenure Systems and related technologies
      • 1991 - 1992
      • Melbourne, Australia

Education

  • University of Melbourne
    Bachelor
  • RMIT University
    Master of Applied Science (by Research)

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