Bio
Experience
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Product Madness
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San Francisco
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Associate Marketing Manager Social and Mobile Games
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Aug 2014 - Present
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San Francisco
•Monetize flagship title across Facebook, iPad, iPhone, Android and Amazon •Segment players and target based on in-game behavior, purchasing patterns, and geolocation•Develop and hone lifecycle campaigns to capture recurring revenue•Design and perform tests to maximize revenue and optimize player...
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YogaWorks
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Santa Monica, CA
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Marketing Assistant
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Feb 2014 - Jun 2014
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Santa Monica, CA
• Relocated to San Francisco June 2014• Manage YogaWorks Pinterest account by creating rich pins and reporting analytics• Update web content (retreats, workshops, teacher bios) using YogaWorks’ CMS • Write copy for email marketing campaigns and newsletters• Coordinate in-studio initiatives, direc...
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Marketing Coordinator
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May 2011 - Feb 2014
• Secured press in print and online media, including the Los Angeles Times and Real Simple• Managed a direct marketing campaign to the top luxury event professionals, bloggers, and food journalists in California• Expanded social media presence across Facebook, Twitter, and Instagram• Organized ...
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Literary Intern
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Jul 2013 - Dec 2013
• Covered scripts and chose to pass or recommend the work, the writer, or both• Assisted with projects for the KS annual charity event, Tennis for Tots, bycommunicating with donors and tracking donations
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Activities Director
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Aug 2009 - Jun 2010
• Secured corporate sponsorships for events, sourced vendors, and managed the annual budget• Oversaw event promotion through posters, skits, school newspaper ads, and videos• Attended all events, holding details together and problem solving when necessary
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Publishing Assistant
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Jul 2008 - Aug 2009
• Researched local artists and writers for features in Forth literary magazine• Pitched article ideas to publisher before monthly pitch meetings• Planned magazine events, sourcing DJs, Tattoo artists, and entertainment
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Education
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2005 - 2008UCLA
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Industry Focus. “Computer Games”
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