Experience

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  Marlow Ropes Ltd

  • Marketing Executive For Marlow Ropes Usa

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  Marlow Ropes Ltd

  • Plymouth, MA

  • USA Marketing

    • Jan 2022 - Present
    • Plymouth, MA

    New role created by the company to build brand visibility and awareness in new and emerging markets and assist in growing the company's existing market share in more mature markets across the US.• Development of B2B and B2C marketing strategy for the US leisure marine and commercial markets in collaboration with UK-based corporate headquarters • Creation of written, graphical and video content for publication on website, email campaigns, social media channels and trade publications• Execution of Marlow' brand strategy ensuring consistency across all marketing channels, customers and brand ambassadors • Maintenance, localization and search engine optimization of Marlow Ropes' US website • Execution of email campaigns and automation, ensuring a clean email database segmented by prospects, customers, end users, media contacts and other targeted audiences • Management of relationships with Marlow’s brand ambassadors to improve the company’s brand awareness and acquire key marketing assets including photographs, video clips, testimonials and product reviews • Coordination of trade events from show strategy to booth design, promotional campaigns and lead follow-up• Evaluation of effectiveness of all marketing initiatives through a variety of website and email analytics tools

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  Flexo Concepts

  • Plymouth, MA

  • Marketing Manager

    • 2005 - Dec 2021
    • Plymouth, MA

    Involved in setting the marketing and PR strategy for the company through campaign and initiative planning, execution and evaluation. I successfully implemented marketing campaigns across diverse markets and territories for products in new, growth and mature markets across the world. I had primary responsibility for producing and deploying valuable, relevant and consistent written content optimized using SEO best practices for website, email journeys and all other digital and traditional marketing channels. My portfolio includes 58 blogs, 150+ press releases and numerous technical articles, case studies, white papers and other pieces that establish the company as a thought leader (many of which have been translated into multiple languages to support international markets). I also managed third party contractors engaged to produce infographics, videos, animations and other projects. I wrote six grant proposals, securing funding with each application, and successfully applied for multiple export and environmental recognition awards at the state and national level.