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Christine Ayers is a seasoned marketing professional with 19 years of experience in B2B media development, strategic planning, and lead generation. She has held various roles, including Vice President of Marketing at EH Publishing and Product Marketing Manager at Arius, Inc. Ayers has also pursued higher education, earning a Master's of Science in Psychology and a Master's Business Administration from Wharton Executive Education. She is currently based in Moraga, California, and is certified in yoga. Ayers has a strong background in marketing strategy, email marketing, trade shows, and strategic partnerships. She has successfully led large-scale expansions, achieved record sales growth, and managed key vendor relationships. After taking a break from full-time employment to focus on family and personal projects, Ayers is now open to re-entering the workforce where she can leverage her skills and experience to make a positive difference.

Credentials

  • RYT200
    Yoga Alliance
    Apr, 2017
    - May, 2026

Experience

    • Independent Consultant & Leader
    • FTE Sabbatical
      • Oct 2018 - Present

      After working very hard for 19 years to help successfully build, grow and sell EH Publishing, I made a conscious choice to take a break from FTE (Full Time Employment). My time & attention has been dedicated to my family, as well as pursuing personal projects of interest. I've been fort...

    • Vice President Marketing
      • Sep 1999 - Oct 2018

      Multi-faceted marketing professional experienced in B2B media development including strategic planning, circulation strategy & execution, event creation & execution, audience development, new product planning & launches, strategic market expansions, analytic analysis.

    • Vice President Marketing
      • Jan 1995 - Sep 1999

      Led specialized electronic security systems division of international distribution company in large scale expansion, resulting in multi-million dollar sales growth. Key responsibilities including creation of marketing strategies, negotiation of key vendor agreements, product selection, pricing s...

    • Product Marketing Manager
      • Aug 1992 - Jan 1995

      Managed key vendor relationships, created marketing strategies and helped achieve record sales growth and profit realization in fastest growing product division of 2nd largest North American distributor of electronic security products.

Education

  • 2021 - 2022
    Divine Mercy University
  • 1996 - 1996
    Wharton Executive Education
  • 1989 - 1991
    Suffolk University
  • 1983 - 1987
    University of Massachusetts, Amherst

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