Experience

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  Independent Consultant

  • Independent Consultant, Researcher, Student

    • 2017 - Present

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  Right Coast Marketing

  • New York, NY and Newport, RI

  • President

    • Jan 1996 - Sep 2017
    • New York, NY and Newport, RI

    Full service marketing agency provided strategic planning, branding, research, media, creative and analytic services to consumer and b-to-b accounts, including American Express, DSW Shoe Warehouse and On Peak (formerly Travel Planners). Developed branding and multi-channel communication programs to establish Travel Planners as the leader in the event housing industry. Created and managed corporate website and digital marketing campaigns, Developed sales support communications and client retention program. In 1996, developed new loyalty program for DSW Shoe Warehouse, enrolling millions of active members over the next decade. Utilized customer research and modeling to identify growth strategies to support more than 150 profitable store openings. Developed branding, new member and retention programs, member website, customer database, analytic reporting system, in-store promotions and training programs. Facilitated integrated multi-agency partnership, redefining the DSW 'best customer' and reshaping media strategies.

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  Bryant University Executive Education

  • Smithfield, Rhode Island, United States

  • Adjunct Instructor

    • 2008 - 2010
    • Smithfield, Rhode Island, United States

    Customer Relationship Marketing course for marketing professionals.

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  Roger Williams University

  • Adjunct Instructor

    • 2005 - 2007

    Undergraduate courses in Retail Marketing.

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  Epsilon

  • Burlington, MA

  • Vice President, Retail and Travel

    • 1991 - 1995
    • Burlington, MA

    Innovated breakthrough customer marketing programs, including the first loyalty programs for Saks Fifth Avenue and Dayton Hudson Department Stores. Directed successful database marketing programs for Amtrak's business and consumer segments, building membership and participation in Executive, Mature and Student programs. Managed 15+ account executives and coordinated efforts of technical, analytic, creative and production staff. Won industry creative awards for Saks, Dayton Hudson and Amtrak.

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  American Express

  • New York, NY

  • Director

    • 1989 - 1991
    • New York, NY

    General Manager and Creative Director of internal direct marketing agency. Built diverse portfolio of business for American Express product groups and their retail partners. Implemented profitable campaigns for Green/Gold/Platinum Cards; Privileged Assets; American Express Travel Services; Membership Rewards, as well as travel and retail partners. In partnership with Amex subsidiary Epsilon, won the Saks Fifth Avenue account and subsequently joined Epsilon in Boston.

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  Steinert & Associates

  • New York

  • Vice-President, Management Supervisor

    • 1987 - 1989
    • New York

    Managed $14 million AT&T New Movers account to retain and win back customers. Innovative "Welcome Home" campaigns utilizing realtor distribution channels generated significant revenue for AT&T and national partners via access to movers on move-in day.

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  Ogilvy & Mather Direct

  • Chicago

  • Account Supervisor

    • 1984 - 1987
    • Chicago

    Significant player in building new regional office to $28 million in billings within 18 months. Developed customer focused strategic plan for Sears, capitalizing on cross-sell opportunities in Credit, Retail, Service and Automotive divisions. Represented O&M Direct on the Sears National Database Integration Team. Led a growing account team on the American Express, Hyatt Hotels, United Airlines and Parker Pen accounts.

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  Earle Palmer Brown

  • Washington D.C. Metro Area

  • Account Supervisor

    • 1982 - 1984
    • Washington D.C. Metro Area

    First direct marketer hired at this regional agency to expand relationships with existing ad accounts and win new business. Created national program to market Marriott's convention hotels; first meeting planner database; successful hotel opening campaigns and regional hotel dining programs. Led account teams for Maserati, Nature Conservancy, National Geographic Society and Wolf Trap Foundation.

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  American Vocational Association. and AAHPERD

  • Washington D.C. Metro Area

  • Director of Marketing

    • 1978 - 1982
    • Washington D.C. Metro Area

    Restructured marketing programs to focus on the customer relationship across all products and services. Developed first member databases for each of these 50,000+ national membership associations. Increased retention and revenue for Membership, Publications, Conferences.