Bio
Experience
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Swiss Food & Nutrition Valley
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Switzerland
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CEO
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Jan 2021 - Present
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Switzerland
Through collaboration will we be able to mend our broken food system - better and faster.
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Kickstart Innovation
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Zürich Area, Switzerland
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Vertical Lead Food & Retail Tech
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May 2018 - Dec 2020
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Zürich Area, Switzerland
Bridging the gap between startups, corporates, cities, foundations and universities to accelerate deep tech innovation.
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CSJ Consulting
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Zürich Area, Switzerland + The World
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Independent consulting in innovation management, entrepreneurial culture & collaboration, branding
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Aug 2013 - Apr 2018
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Zürich Area, Switzerland + The World
Independent consultancy work for different categories. E.g.:>> European expansion of sustainable, natural, high-tech well-being products >> Brand repositioning for global product line in beauty care>> Brand launch of high Corporate Social Responsible Danish kids clothes brand in Switzerland and Austria>> Business & marketing plan for local coffee organic roasting company
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Cadbury plc.
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Mumbai Area, India
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Sr. Strategy & Innovation Manager
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Oct 2012 - Jul 2013
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Mumbai Area, India
Assignment as Sr. Strategy & Innovation Manager in Biscuits category, India, reporting to VP India Biscuits. Responsible for mapping and scaling 2016-onwards business opportunities, including identifying global resources/capabilities, testing NPDs with the Indian consumer and understanding the market structure within the biscuit category. Collaborated with local R&D, Business Development, Legal, Consumer Insights and Finance resources, global category and external research / strategic agencies.
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United States
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Food and Beverage Manufacturing
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700 & Above Employee
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Sr Brand Manager Toblerone DAC
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May 2010 - Oct 2012
Brand management of TOBLERONE in Switzerland, Germany and Austria, reporting to Marketing Manager DAC Chocolate. Responsible for annual contribution planning and in market execution; portfolio management, NPD development, P&L, communication campaign development and execution, redesigns, event management (up to 30.000 people), above and below the line budget management. Managing team of 3-5 employees. Member of Global Toblerone Brand Equity Team.
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Manager Chocolate Innovation EU
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Sep 2007 - Apr 2010
Identified and lead global platforms of growth opportunities. Reporting to Innovation Director Europe. Worked across brands on big bet projects, leading cross-functional teams from idea to launch. Focused on the Premium Tablet segment and futuristic opportunities, collaborating with star chefs and futurists. Extensive project management work.
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Sr Scientist Confectionery NPD
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Jul 2005 - Sep 2007
Manager visualisation lab (3 employees), Category Innovation link to marketing partners, EMEA region representative in Global Open Innovation team, Site responsible for fostering an innovative culture and training R&D staff in innovation. Project leader of NPD projects.
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Sr. Scientist R&D
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Nov 2005 - Aug 2006
Short term assignment at Confectionery production plant. Reporting to R&D Director NordicDeveloped contingency programs for line move. Lead new product development projects (Daim in tablets, cooking chocolate, enrobed extruded snacks). Production scale-ups and start-ups. Quality optimization, specification development, quality testing.Daily R&D / Process trouble shooting
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Mondelēz International
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Munich Area, Germany
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Scientist Confectionery R&D
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Jul 2001 - Oct 2004
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Munich Area, Germany
Project lead NPD projects. Facilitated cross-functional brainstorms to fill innovation funnels in alignment with overall business strategy
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Royal Danish Embassy in Tokyo
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Tokyo, Japan
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Trade Assistant
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Sep 1999 - Feb 2000
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Tokyo, Japan
Conducted consumer and trade research translated into industry actions to increase Denmark’s largest food export business
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CSIRO
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Sydney, Australia
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Research Assistant
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Feb 1998 - Sep 1998
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Sydney, Australia
Worked in an international scientific research environment. Executed research project on patented active packaging.
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Education
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1995 - 1999Den Kgl. Veterinær- og Landbohøjskole
BSc, Food Science and Technology -
2000 - 2002Wageningen University & Research
MSc, Euriopean Food Studies
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