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Christina Senn-jakobsen is a seasoned executive with 20+ years of experience in innovation management, entrepreneurial culture, and collaboration. She has held senior roles at Mondelēz International, Kraft Foods Europe GmbH, and CSJ Consulting, driving growth and innovation across various industries. Christina holds a BSc in Food Science and Technology from Den Kgl. Veterinær- og Landbohøjskole and an MSc in European Food Studies from Wageningen University & Research.

Experience

    • Switzerland
    • Food and Beverage Services
    • 1 - 100 Employee
    • CEO
      • Jan 2021 - 3 years 5 months

      Switzerland Through collaboration will we be able to mend our broken food system - better and faster.

    • Switzerland
    • Program Development
    • 1 - 100 Employee
    • Vertical Lead Food & Retail Tech
      • May 2018 - Dec 2020

      Zürich Area, Switzerland Bridging the gap between startups, corporates, cities, foundations and universities to accelerate deep tech innovation.

    • Independent consulting in innovation management, entrepreneurial culture & collaboration, branding
      • Aug 2013 - Apr 2018

      Zürich Area, Switzerland + The World Independent consultancy work for different categories. E.g.: >> European expansion of sustainable, natural, high-tech well-being products >> Brand repositioning for global product line in beauty care >> Brand launch of high Corporate Social Responsible Danish kids clothes brand in Switzerland and Austria >> Business & marketing plan for local coffee organic roasting company

    • Sr. Strategy & Innovation Manager
      • Oct 2012 - Jul 2013

      Mumbai Area, India Assignment as Sr. Strategy & Innovation Manager in Biscuits category, India, reporting to VP India Biscuits. Responsible for mapping and scaling 2016-onwards business opportunities, including identifying global resources/capabilities, testing NPDs with the Indian consumer and understanding the market structure within the biscuit category. Collaborated with local R&D, Business Development, Legal, Consumer Insights and Finance resources, global category and external research / strategic agencies.

    • United States
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Sr Brand Manager Toblerone DAC
      • May 2010 - Oct 2012

      Zürich Area, Switzerland Brand management of TOBLERONE in Switzerland, Germany and Austria, reporting to Marketing Manager DAC Chocolate. Responsible for annual contribution planning and in market execution; portfolio management, NPD development, P&L, communication campaign development and execution, redesigns, event management (up to 30.000 people), above and below the line budget management. Managing team of 3-5 employees. Member of Global Toblerone Brand Equity Team.

    • Manager Chocolate Innovation EU
      • Sep 2007 - Apr 2010

      Zürich Area, Switzerland Identified and lead global platforms of growth opportunities. Reporting to Innovation Director Europe. Worked across brands on big bet projects, leading cross-functional teams from idea to launch. Focused on the Premium Tablet segment and futuristic opportunities, collaborating with star chefs and futurists. Extensive project management work.

    • Sr Scientist Confectionery NPD
      • Jul 2005 - Sep 2007

      Munich Area, Germany Manager visualisation lab (3 employees), Category Innovation link to marketing partners, EMEA region representative in Global Open Innovation team, Site responsible for fostering an innovative culture and training R&D staff in innovation. Project leader of NPD projects.

    • Sr. Scientist R&D
      • Nov 2005 - Aug 2006

      Oslo Area, Norway Short term assignment at Confectionery production plant. Reporting to R&D Director Nordic Developed contingency programs for line move. Lead new product development projects (Daim in tablets, cooking chocolate, enrobed extruded snacks). Production scale-ups and start-ups. Quality optimization, specification development, quality testing.Daily R&D / Process trouble shooting

    • United States
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Scientist Confectionery R&D
      • Jul 2001 - Oct 2004

      Munich Area, Germany Project lead NPD projects. Facilitated cross-functional brainstorms to fill innovation funnels in alignment with overall business strategy

    • Japan
    • Government Relations
    • 1 - 100 Employee
    • Trade Assistant
      • Sep 1999 - Feb 2000

      Tokyo, Japan Conducted consumer and trade research translated into industry actions to increase Denmark’s largest food export business

    • Australia
    • Research Services
    • 700 & Above Employee
    • Research Assistant
      • Feb 1998 - Sep 1998

      Sydney, Australia Worked in an international scientific research environment. Executed research project on patented active packaging.

Education

  • 1995 - 1999
    Den Kgl. Veterinær- og Landbohøjskole
    BSc, Food Science and Technology
  • 2000 - 2002
    Wageningen University & Research
    MSc, Euriopean Food Studies

Suggested Services

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Industry Focus. “Food and Beverage Services”

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