Experience

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  Interscope Records

  • Los Angeles, California, United States

  • Logistics Manager

    • Jul 2023 - Present
    • Los Angeles, California, United States

    Maintain communication with commercial partnerships, UMG supply chain team, distribution providers, manufacturers and suppliers. Manage inventory on all physical configurations. Strategize with the team to create partner specific configurations for new and recent releases. Work with finance team for P&L statements and analytics for forecasting sales.

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  The C Level

  • Business and Marketing Consultant

    • 2006 - Present

    Delivers business and marketing consulting services to entities across diverse industries. Performs in-depth analysis of business practices, current processes, performance and sales objectives, and competitive landscape to develop effective marketing strategies to drive business growth. Defines strategic direction, develops and implements integrated solutions to leverage both traditional marketing channels and key strategic partnerships, optimizes operational processes, and collaborates with client leadership to roll-out marketing programs to their teams.Highlights:• Implemented campaigns that drove significant business growth for key clients that include Mathnasium, Duck Dynasty Exhibit, Vitality Fitness, Product(Red), and Cena Restaurant Group.

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  Fender Musical Instruments Corporation

  • Los Angeles, California, United States

  • Integrated Marketing Manager

    • Jan 2023 - May 2023
    • Los Angeles, California, United States

    Plan and execute all seasonal and local campaigns that help drive awareness, traffic and conversion, both stand-alone programs and in collaboration with e-com programs.Develop and execute ongoing marketing communications to current and prospective customers.Collaborate with PR, social media, artist marketing, visual merchandising to launch new products.

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  ANTHEMIC Agency / FLOOD Magazine/ LOUDER (than) BOMBS Productions

  • Los Angeles, California, United States

  • Project Manager

    • Nov 2021 - Feb 2023
    • Los Angeles, California, United States

    Oversee partnership with Fender Musical Instruments for Proposition 28 "Vote Arts and Music" initiative to increase funding for arts and music education in California public schools. Plan and designate resources, create marketing opportunities, organize events/appearances, and keep stakeholders informed.

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  Interscope Records

  • Los Angeles

  • Vice President of Marketing

    • Sep 1993 - Dec 2005
    • Los Angeles

    Led marketing efforts and artist development for Interscope Geffen A&M Records (IGA), a subsidiary of Universal Music Group. Managed team of 36 comprised of Product Managers, Regional Marketing Managers, Tour Marketing personnel, Marketing staff, and local Field Marketing Representatives. Defined marketing strategies for each artist and project, developed tactical integrated marketing plans, and oversaw art direction, touring, advertising, and lifestyle marketing. Collaborated with cross-functional teams including senior leadership, A&R, Project Managers, and artists’ teams in support of sales objectives. Organized 100+ performances for world class artists, planned and executed tours, and managed relationships with distribution channels. Cultivated strong strategic alliances to drive sales initiatives, forecasted and managed 7-figure budgets, and collaborated with commercial team to develop revenue opportunities and optimize performance of all marketing activations and partnerships.Highlights:• Played key role in campaigns for several top selling artists including Eminem, U2, Dr. Dre, Rob Zombie, Sheryl Crow, Gerardo, Nine Inch Nails, Blues Travelers, Marilyn Manson, Snoop Dogg, No Doubt, Sting, Will Smith, 50 Cent, Counting Crows, Limp Bizkit, and Black Eyed Peas.• Developed campaign to launch 8 Mile Soundtrack in conjunction with movie launch, a film that grossed over $250M at the box office.• Cultivated several large-scale promotional opportunities, collaborating with artists on multiple promotions including Nordstrom, Hot Topic, Doritos, Fender, and Urban Outfitters.• Collaborated with Mastercard to develop iconic ‘Priceless’ campaign for summer internship program with Interscope.• Spearheaded value-added promotions focused on independent retail channels with the Coalition of Independent Music Stores resulting in significant sales increases for all stores involved.

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  University of California, Los Angeles

  • Greater Los Angeles Area

  • Adjunct Professor

    • 1998 - 2000
    • Greater Los Angeles Area

    Developed curriculum and delivered instruction to college students enrolled in UCLA’s Music Industry Program.

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  Capitol Records

  • Greater Los Angeles Area

  • Marketing Representative

    • 1990 - 1993
    • Greater Los Angeles Area

    Served as Field Marketing Representitive responsible for optimizing artist visibility. Developed sales opportunities, established cross-branding promotions, and collaborated with cross-functional teams in support of sales objectives.Highlights:• Received fast-paced promotion and selected to run first college marketing department at the company.

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  University of South Florida

  • Tampa/St. Petersburg, Florida Area

  • Bookings Manager

    • 1989 - 1993
    • Tampa/St. Petersburg, Florida Area

    Managed bookings, events, and promotions for 55K square foot, 11K seat arena featuring concerts, special events, and sporting events