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Christina Mak

VP, Regional Planning at Big Outdoor
Intro Book
Seasoned media professional with 15+ years of experience in media planning, advertising, and marketing.
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Location
New York, New York, United States, US
Languages
  • English -
Skills
  • Media Planning
  • Advertising
  • Online Advertising
  • Direct Marketing
  • Integrated Marketing
  • Show all
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Bio

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Topline AI
Christina Mak is a seasoned media professional with 15+ years of experience in media planning, advertising, and marketing. She has led various teams and projects, including overseeing day-to-day sales, operations, and marketing for Out of Home (OOH) assets across top DMAs in the US market. She has a strong background in media buying, account management, and brand development, with expertise in digital and traditional media campaigns for branded and lead-generation clients. Christina holds a Bachelor of Science in Marketing from the University of Illinois Chicago.

Experience

  • Big Outdoor
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • VP, Regional Planning
      • Jan 2023 - Present

    • Regional Planning Director
      • Nov 2015 - Present

      Oversee day to day sales, operations and marketing for Out of Home (OOH) assets across top DMAs in the US market

  • Revenue Frontier
    • Hollywood, CA
    • Director of Client Services
      • Feb 2015 - Nov 2015
      • Hollywood, CA

      Revenue Frontier, a division of Havas Worldwide • Oversaw over 30 Per Inquiry DRTV campaigns for fitness, health and beauty, houseware and lead-gen clients including Guthy Renker and Beachbody • Analyzed results, identified trends and relayed media buy optimizations to scheduling team resulting in increased campaign profitability • Engaged and expanded existing client relationships as well as participated in new business opportunities• Conducted regular budget and sales forecasting for clients which lead to incremental budget for unique opportunities

  • Media Design Group
    • Santa Monica, CA
    • Account Supervisor
      • Sep 2011 - Feb 2015
      • Santa Monica, CA

      • Managed multiple short form and long form branded and Direct Response television campaigns for various client categories such as e-commerce, health and fitness, beauty and housewares• Strategized and collaborated with media buyers to design tactical media plans to align with clients’ objectives• Conducted ongoing media optimizations through market trends and campaign analytics• Developed point of views and provide strategic recommendations to improve campaign performance• Participated in new business opportunities by preparing Request for Proposals and media research

  • ID Media
    • West Hollywood, CA
    • Media Strategist
      • Oct 2009 - Aug 2011
      • West Hollywood, CA

      • Oversaw digital and traditional media campaigns for branded and lead-generation clients including American Airlines,Kaiser Permanente, Lionsgate, Sleep Number and Cox Communications• Developed local, regional and national media plans to reach target audience and deliver efficient Cost Per Orders, Cost Per Leads, Cost Per Points and Cost Per Thousands

  • RCN
    • Chicago, IL
    • Event Marketing Assistant
      • Jun 2009 - Oct 2009
      • Chicago, IL

      • Coordinated and executed on site activations for local sponsored events • Aided in development of monthly creative assets to promote and introduce new services • Identified market trends by regularly conducting competitive research

Education

  • University of Illinois Chicago
    Bachelor of Science in Marketing, Marketing
  • University of Illinois at Chicago
    Bachelors of Science, Marketing

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Advertising and Marketing”

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