Experience

• 

  The Consello Group

  • New York City Metropolitan Area

  • Principal, Business Development

    • Nov 2022 - Present
    • New York City Metropolitan Area

    The Consello Group is a financial services advisory and strategic investing platform. At Consello, we advise clients for leadership, we invest capital to grow companies, and we execute for our banking clients across industries through one integrated platform. We also offer business development services to help companies grow and a digital currency advisory business to help companies evolve. Consello offers these four distinct but integrated lines of businesses all on one platform: Merchant Banking and M&A Advisory, Business Development, Investing and Digital Currency Advisory.

• 

  Walmart

  • Chief of Staff to Rich Lehrfeld, GM of Walmart Connect

    • May 2022 - Nov 2022

  • Director, Customer Strategy Office

    • Oct 2019 - Jun 2022

    • Interim Chief of Staff for Chief Customer Officer and 5 direct reports, providing strategic POV and ear-to the ground learnings to maximize the effectiveness of both the CCO and the Customer Organization• Serve as project lead for early-stage priority corporate initiatives (e.g., W+ membership, FinTech JV, internal data projects), ensuring initiatives move forward while developing materials to gain C-Suite buy-in, onboarding permanent teams and setting initiatives up for long term success• Develop Customer Org Mission, Vision, Strategy and Goals that align with company priorities and ensure the Customer remains at the center of our focus• Interim Chief of Staff for Chief Customer Officer and 5 direct reports, providing strategic POV and ear-to the ground learnings to maximize the effectiveness of both the CCO and the Customer Organization

  • Director, National Social Team

    • Jan 2018 - Oct 2019

    · Led high-performing, multi-location team of five in the creation of always-on, on-brand, timely and relevant content across Walmart organic social channels (Facebook, Twitter, Instagram, Snapchat)· Improved performance of all channels by 30-200% increase in YoY impressions and engagements in FY19

  • Director, Grocery Marketing

    • Oct 2017 - Jan 2018

    • Led team of three through successful strategic campaign development for high-priority company objectives including Holiday, fresh food, and multiple product launches, bringing new data and past results-based POV and direction to mature areas for marketing· Identified need for digital training for marketing organization by researching potential partners, and piloted (and initially self-funded) six-week online class. Sold program into leadership, identified curriculum, negotiated favorable rates. Course completed by 36 marketers with positive sentiment

  • Senior Marketing Manager, Consumables, Health & Wellness Marketing

    • Apr 2016 - Sep 2017

    · Developed strategy and led implementation for FY18 Health Fairs initiative (4600 stores), driving ~ 4% increase in prescriptions and improving pharmacy perception · Partnered closely with corporate strategy and Quest Diagnostics to develop branding and positioning for high visibility (C-Suite) Joint Venture to accelerate Walmart’s place in the H&W space

  • Marketing Manager, Grocery

    • Jan 2015 - Mar 2016

    · Selected to develop strategy and lead implementation for FY16 total Food Holiday marketing; worked across merchandising, e-commerce, and operations to ensure consistency. Campaign resulted in Holiday grocery traffic growth of 2x rate of total box

  • Associate Marketing Manager

    • Jun 2013 - Jan 2015

    - Concepted, developed and directed FY15 local produce campaign in must-win Walmart markets, identifying Key Value Indicators (KVIs) for customer and key markets; resulted in significant share gains

• 

  Walmart

  • Bentonville, AR

  • Summer Associate Marketing Manager

    • May 2012 - Aug 2012
    • Bentonville, AR

    Worked cross-functionally with merchandising, sourcing and marketing to develop and present marketing plan to address customer purchasing barriers; recommendation executed as FY14 Marketing “Fresh over” campaign

• 

  Goldman Sachs

  • New York, New York

  • Program Manager, Executive Office

    • Aug 2010 - Jul 2011
    • New York, New York

• 

  The Drucker Institute

  • Greater Los Angeles Area

  • Program Manager

    • Mar 2008 - Jan 2010
    • Greater Los Angeles Area

• 

  Big Sunday

  • Los Angeles, CA

  • Program Manager

    • Jan 2007 - Feb 2008
    • Los Angeles, CA

    Coordinated 350+ projects/20K volunteers across L.A. for largest city-wide national day of service

• 

  ABC Studios/The Mark Gordon Company

  • Los Angeles, CA

  • Development Coordinator

    • Oct 2003 - Jul 2006
    • Los Angeles, CA