Experience

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  Illumina

  • United States
  • Biotechnology Research
  • 700 & Above Employee

  • Global Marketing HCP Bureau Operations

    • Nov 2022 - Present

    Strategic engagement of thought leaders, patient advocacy leadership and patient ambassadors to further actionable insights in genomic health.• Health Care and Research Expert/Thought Leader Process: Delivered a globally visible strategy, exceptional practices, and work enriching technology capabilities for HCP Thought Leader management program. Virtual engagement participation satisfaction score 98%• Global marketing end-to-end health care professional management in line with rigorous compliance policy from needs assessment to agency reporting and audit response. • Strategic recruitment and securing of 60 global speakers for the Illumina Genomics Forum inclusive of globally recognized healthcare professionals, scientists, government officials, patient advocacy leaders and activists. • Production and art direction of Illumina Lightbox Conversions with notable attendees and speakers discussing actionable genomic insights. 7% of total impressions for the channelhttps://youtube.com/playlist?list=PLKRu7cmBQlaihpelfy1tHpISU1OymI8pe

  • Global Strategic KOL Engagement Corporate Marketing

    • Dec 2019 - Nov 2022

    Trusted management team partner responsible for developing, driving, and standing up a never before global KOL engagement strategy and program while navigating the fast-paced, complicated, and interconnected world. Received Global Marketing Award with financial incentive. • Successfully engaged a growing global community of research & clinical KOLs (oncology, reproductive health, rare disease etc.) increasing visibility and positive perception of genomics in partnership with key subject matter experts in marketing and medical affairs. Grew database 31% Y/Y.• Built social media scoring method for measuring experts/thought leaders expertise, used for cross promoting content in Twitter (now X), and LinkedIn. Quarterly programs showed follower growth in X at double digit growth Q/Q in 2021 utilizing the scoring method as a selection criteria.

  • Market Development Manager

    • Jan 2017 - Nov 2019

    Clinical Key Opinion Leader Operations for Market Development in Oncology, Reproductive Health, Rare & Undiagnosed Disease and new emerging markets. • Resourced and implemented with global cross-functional team a KOL SFDC CRM integration with Illumina SFDC Digital Commercial Platform on shoestring budget. • Managed Semi-Annual User Group Meetings and prioritized feedback with vendor, IT, BA's in line with business priorities and available resources. User feedback favorability scores 79% positive impact.• Led bi-weekly core team meetings to address fixes, user needs, business impact/resource management and SFDC enhancements/upgrades• Led quarterly enhancement and data hygene programs with IT and data stewards• Annual business review with vendor KPI assessment, and future planning. Impacted 2 capability enhancements on the vendor roadmap 1 year ahead of schedule.

  • Market Development Contractor

    • Aug 2015 - Jan 2017

    Coordinated advisory board meetings in rare disease, reproductive health and oncology segments globally. Inclusive of compliance documentation, contracting and payment. Develop a Key Opinion Leader CRM database

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  CKS Management & Consulting

  • Greater San Diego Area

  • Principal Owner

    • May 2013 - Jan 2017
    • Greater San Diego Area

    We help small and medium lifestyle businesses identify insights that ignite measurable business growth through understanding, fresh ideas, and keen solutions.-Successfully increased SEO rankings of clients by thoughtful cost-effective methods steeped in art and science. -Social Media strategy that owners can easily scale on their own.-Brand galvanization and operationalization for entrepreneurs.-Marketing execution support and coaching for entrepreneurs.

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  Sony Electronics

  • United States
  • Computers and Electronics Manufacturing
  • 700 & Above Employee

  • Senior Manager, Consumer Insights

    • Mar 2007 - May 2013

    Manage syndicated research portfolio of 40 partners for Sony Electronics US, 5 of them for Sony companies combined (Playstation, Pictures, Music, TV). Managed a team of 3 analysts. Published consumer trend reports across Sony's consumer electronics product categories and channels. Conduct custom research projects for internal product and sales team clients. Engage with other Sony company research teams on best practices, partner relations, and cross-functional projects.Negotiate and manage $15M in cross company (e.g. PlayStation, Sony Music, Sony Pictures, Sony TV) global research contracts.Created, launched, and managed Sony Electronics' first social media brand health measurement and campaign equity scorecard. Named co-inventor on pending patent for the algorithm.Co-created, launched, and managed a successful research analyst engagement program with the SVP of corporate communications.Created, launched, and managed Sony Electonics product marketing embedded analyst program. Getting qualitative and quantitative insights faster to the business for decisions. Founding member Sony Companies Research Council. Focused on optimizing resources, shared best practices and insights activation.

  • Manager, Research

    • May 2003 - Feb 2007

    Manage syndicated research portfolio of 40 partners for Sony Electronics US with a team of 3 analysts.Negotiate and manage $12M in research contracts.

  • Business Planner

    • May 1996 - Apr 2003

    Production and retailer allocation planning, MDF management, Consumer Research, Design Planner Display Engineering

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  Chlorinators and Controls

  • Escondido, California, United States

  • Procurement Manager

    • Oct 1990 - Apr 1996
    • Escondido, California, United States

    Managed Procurement for Water and Waste Water Treatment Builder and Maintenance Business. Inclusive of certifying shipments, receiving, inventory control.

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  Home Federal Savings & Loan

  • Escondido, California, United States

  • Bank Teller

    • Oct 1987 - Oct 1990
    • Escondido, California, United States

    Window and drive-through bank teller. Focused on incoming transactions for deposits, withdrawals, bank checks, safety deposit box visits. Offered cross-selling opportunities to clients.

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  Alyeska Pipeline Service Company

  • Valdez, Alaska, United States

  • College Program Intern

    • Jun 1981 - Aug 1981
    • Valdez, Alaska, United States

    Office intern focusing on accounting and finance data entry. Word processing documents. Organizing database information. Outdoor Maintenance intern focusing on land management, mechanical maintenance of water lines, painting, and bear proofing.