Experience

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  Pitchblend

  • Senior Account Executive, PR & Communications

    • Sep 2021 - Present

    • Strategically managed the Facebook Communities account, driving impactful public relations & marketing initiatives to consistently surpass monthly KPIs• Develop and execute high level brand activations: • Pioneered the 'Facebook IRL' event in NYC, elevating the Facebook App's legitimacy among the YA audience, resulting in 109 pieces of coverage from media and earned creators, 57 million impressions, and 500 YA attendees • Oversaw 50 journalists across two days and secured over 200 pieces of social and editorial coverage for Meta’s 2022 Art Basel showcase, yielding 2.8 billion impressions •Drove digital transformation by co-leading and executing the first VR-based press conference held entirely in the Metaverse (Horizon Worlds) for Metaverse Culture Series: PRIDE Unbound, which involved managing 14 journalists and four talent partners• Conduct comprehensive training for and effectively manage two junior staff members• Clients: Meta, Facebook Communities, adidas Skateboarding, adidas Originals, adidas Outdoor

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  Infamous PR

  • Los Angeles

  • Publicist

    • Sep 2018 - Sep 2021
    • Los Angeles

    • Orchestrated and executed 50 publicity campaigns annually for indie record labels, artists, and events, strategically securing earned coverage in lifestyle, regional news, radio, and digital verticals—ranging from Paper Magazine, to LA Weekly, Sirius XM, Spotify, Timeout, Mixmag, Forbes and Billboard• Cultivated robust relationships across the industry media landscape and with artists, labels, agents, and promoters• Designed and managed Infamous’ DE&I internship program and curriculum, resulting in regular onboarding of 3-4 interns per quarter, with at least 50% BIPOC representation. The first intern under this new program transitioned to full time employment• Directed all on-site PR operations and logistics for 10+ events each year, managing box office staffers and photographers, press parties and conferences, credentials, and media opportunities for artists and promoters• Clients: All Day I Dream, DIRTYBIRD, Teksupport, Get Lost, Day Zero, Damian Lazarus, Secret Project, Time Warp USA, Ardalan, Desert Hearts

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  Mixmag Media Limited

  • Trance Editor

    • Dec 2017 - Jun 2021

    I curated Mixmag's trance content, using its platform to spotlight quality artists across the genre's many branches.

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  Dancing Astronaut

  • Managing Editor - Longform & Underground Content

    • Jun 2017 - Jun 2020

    I ran all longform and feature programming for Dancing Astronaut, which is known for its distinctive voice and strong writers. Additionally, I was the main point person for the underground dance music side of the website throughout my tenure there. Other editorial duties included ensuring posts were up in a timely manner, sourcing content, and helping to expand Dancing Astronaut's reach across social media platforms and partnerships.

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  Rivo Holdings

  • Quality Analyst Lead

    • Mar 2017 - Aug 2018

    I was chosen as the first first employee to pilot Rivo’s QA department for my skills in communication, mentoring, and writing. I soonafter became the Team Lead once the department began to grow. This role involved calibrating agents with management goals for the company, liaising between departments to increase uniformity across the office, and constant review and evaluation of both agents and Team Leads within the company. Additionally, I provided hands-on coaching in the form of meetings and shadowing, and aided in re-designing our company's training program toward the end of my time at Rivo.

  • Customer Account Specialist

    • May 2015 - Aug 2018

    Upon my promotion to Customer Account Specialist, I transitioned into the backbone role of the company. In addition to tasks completed as a Loan Representative, Customer Account Specialists work with all departments of the company to process payments and bankruptcies, update account information, and to ensure general understanding of company procedures.

  • Loan Representative

    • Jul 2014 - May 2015

    The Loan Representatives, according to the CEO, are the "bread and butter" of Rivo Holdings. Duties included getting in touch with loan applicants and officiating loans for them in accordance with their compatibility to company bank requirements. Multitasking is key; typically I toggled between four or five screens at the same time, checking emails, examining bank reports, and entering information on my spreadsheet—all while talking to customers on the phone. Working as a Loan Representative also called salesmanship into play as often times we must convince customers to take a lower amount and accept high-rate finance fees.

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  Dancing Astronaut

  • Writer

    • Jun 2015 - Apr 2017

    Dancing Astronaut is listed as one of the top ten most influential blogs representing electronic music. As a staff writer, I wrote posts pertinent to news and new music in the electronic music world, including but not limited to track reviews, breaking news stories, editorial features, and artist interviews. As the website's first trance writer, I also wrote the majority of posts related to the trance music genre.

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  Only The Beat

  • San Diego, California Area

  • Writer

    • Oct 2013 - Jun 2015
    • San Diego, California Area

    As a writer for the electronic music blog Only The Beat, I published weekly articles online on various topics in the genre ranging from op-ed pieces, track reviews, general news, and artist interviews. Within this position I honed my writing skills through a creative outlet for my own opinions about what's going on in the "EDM" world today. Only The Beat also taught me a good deal about professional communication, as this ability is essential when communicating with artists in the field and their management.

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  Hudson Institute

  • Intern at The Center for Political-Military Analysis

    • Nov 2014 - May 2015

    For this research-based internship, I contributed to multiple research projects performed by the Institution. I used qualitative and quantitative research from multiple sources and integrated findings into summaries and reports.

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  Global Intern Certificate Program

  • Santa Barbara, California

  • Intern

    • Sep 2013 - Jun 2014
    • Santa Barbara, California

    As a Global Intern for the Education Abroad Program at my school, I had my hand in various tasks throughout the year. Primarily my job was to recruit students to study abroad and advise current participants on any concerns they may have before leaving the country; I accomplished this by holding weekly office hours and giving presentations to classrooms and organizations around campus. Within the internship I was also a member of the Reciprocal Exchange sub-committee, where my job was to organize and execute events for students currently studying abroad at my university. I learned a lot about organization and multi-tasking through this internship and found great joy in helping others as I myself was a proud study abroad alumna.

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  Hana Kitchen

  • Santa Barbara, California

  • Music Coordinator/Server

    • Sep 2013 - Jun 2014
    • Santa Barbara, California

    During my time at Hana Kitchen it was my job to take customers' orders and serve their food to them in a timely manner. Although I moved away from Santa Barbara, my duties as the Music Coordinator still remain, which include choosing the weekly music selection for the restaurant and posting about my selections on its Facebook page.

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  Forever 21

  • Santa Barbara, California

  • Zone Leader

    • Apr 2011 - Jul 2012
    • Santa Barbara, California

    For this leadership role at the large Santa Barbara location of the retail giant, my job was to play the liaison between the main management and the sales associates. The "zone" I was in charge of was the fitting rooms; I trained new employees in fitting room procedures, helped customers to their rooms, gave hourly updates to managers, communicated sales goals to sales associates, and sorted clothes that customers did not want.