Experience

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  FirstBank

  • Nashville, Tennessee, United States

  • Creative Specialist

    • Sep 2021 - Present
    • Nashville, Tennessee, United States

    Responsible for designing solutions and bringing experiences to life to further shape and strengthen the FirstBank brand identity and support growth and expansion of FirstBank products and services.

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  HealthStream

  • United States
  • IT Services and IT Consulting
  • 700 & Above Employee

  • Senior Graphic Designer, Creative Manager

    • Jan 2019 - Dec 2020

    Responsible for the day-to-day management and success of the creative department and its team members (Production Manager, Graphic Designers and Interns). Worked with cross-functional teams to strategize and managed all aspects of the creative process taking into consideration brand, product and sales strategy, as well as desired outcomes in order to produce the smartest, most effective creative possible. Ensured visual communication and brand standards were met across all corporate initiatives.Selected Accomplishments:• Facilitated a complete company rebrand, including design and implementation of an updated and streamlined logo as well as a fresh new overall look for all marketing material including collateral, (approx. 500 pieces), website and landing pages, social and email marketing campaigns.• Worked with all departments to determine need and supplied templates to aid in the transition of all corporate material into the new logo/look (70 departments)• Participated in the strategy around and responsible for the creative process and design of 360˚ marketing campaigns, nurture/drip campaigns and ABM campaigns.• Established and maintained corporate digital asset library (17,000+ assets) giving internal/externalclients managed access to approved corporate logos, images, illustrations, videos, templates, etc.• Established best practices and implemented processes to improve work flow and approval of collateral created by the marketing team.• Co-Led our Customer Focus Committee in the creation and implementation of quarterly Walk- A-Mile programs that included video, webinars, lunch ‘n learns across multiple locations, on-line courses, Articles, infographics, knowledge tests, and surveys. All employees were required to participate in these programs which were meant to help the employee better understand and empathize with the day-to-day life of the customer.

  • Graphic Designer

    • Jan 2017 - Jan 2019

    Responsible for the creative of marketing and sales material including, product profiles, product one pagers and brochures, advertisements, posters, articles, ebooks, white papers, infographics, direct mail, powerpoint presentations, event graphics as well as email, social and website graphics.

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  Wirtgen America, Inc.

  • Antioch, TN

  • Graphic Designer/Marketing Specialist

    • May 2005 - Mar 2016
    • Antioch, TN

    Managed corporate brand strategy for all marketing communications including advertising, digital, sales collateral, trade publications, website, event marketing and training materials. Responsible for all art direction, graphic design and print purchasing. Proficient in Adobe creative suites, esp...

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  Nashville Dream, Inc.

  • Nashville TN

  • Owner

    • 2001 - 2005
    • Nashville TN

    Semi-Professional Women’s Football TeamSelected Accomplishments:• Conceptualized and created marketing collateral, public relation campaigns, website,advertising copy and press releases for print, billboard and broadcast which resulted in anincreased fan base, ticket sales, sponsorship acquisitio...

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  Genesis, Inc.

  • Goodlettesville, TN

  • Art Director

    • 2000 - 2001
    • Goodlettesville, TN

    Company focus: fundraisingSelected Accomplishments:• Established the design department to facilitate integrated marketing communications forincreased brand awareness and sales.• Designed and directed the production of fundraising catalog including multiple versions withvariable information specif...

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  Classic Printing

  • Nashville, TN

  • Art Director

    • 1997 - 2000
    • Nashville, TN

    Worked within the design department.Selected Accomplishments:• Effectively grew design department client base by 20%+ within the first year.• Established and maintained varied client base including Bridgestone, Pierce Equipment, Wirtgen America, TPAC, Shepenco Pencil Co., Genesis Inc., Horizon Mu...

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  Oster Professional Products

  • McMinnville, TN

  • Graphic Designer

    • 1995 - 1996
    • McMinnville, TN

    Member of a four person marketing team responsible for design of all marketing material, advertising and packaging for clipper division.Selected Accomplishments:• Designed international, multi-language packaging.• Trained all incoming designers.

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  Cumberland Swan, Inc.

  • Smyrna, TN

  • Lead Artist-International

    • 1990 - 1995
    • Smyrna, TN

    Manufacturer of personal care health and beauty products.Selected Accomplishments:• Promoted multiple times within my tenure from graphic designer, to senior designer, to leadartist-international.• Piloted the “Traveling Artist” program resulting in an expedited design approval process.• Designed...