Experience

• 

  The Mississauga Food Bank

  • Canada
  • Non-profit Organizations
  • 1 - 100 Employee

  • Director of Strategic Initiatives

    • Jun 2022 - Present

  • Executive Business Assistant

    • Mar 2021 - May 2022

• 

  JetBlue Airways

  • United States
  • Airlines and Aviation
  • 700 & Above Employee

  • Senior Analyst Business Development & Analytics

    • Jan 2018 - Aug 2020

    Served as an internal advisor/consultant to optimize brand partnership strategy, consumer packaged goods (CPG) product features, food & beverage pipeline efficiency, merchandising best practices, financial performance, and onboard product portfolio mix. Worked closely with Product, Marketing, Supply Chain/Sourcing, Operational, and Customer Insights teams.

  • Senior Analyst Onboard Experience

    • Nov 2015 - Jan 2018

    Defined industry-leading onboard product and brand strategy for economy passengers, ensuring long-term competitive differentiation. Built and managed strategies, logistics, and partner relationships for the entire suite of onboard products.

  • Brand Coordinator

    • Apr 2014 - Oct 2015

    Served as a project manager for customer-facing copy and design development for marketing teams and channels. Oversaw the creative development of original copy and design projects including print collateral, airport wayfinding, branded aircraft, web/digital communications, merchandise and logo illustration to ensure that all materials consistently reflected brand values and guidelines.

• 

  Texas A&M University

  • United States
  • Higher Education
  • 700 & Above Employee

  • Marketing and Communications Consultant

    • Apr 2013 - Dec 2013

    Established marketing plan for the center; advised graduate students on improving writing and presenting skills.

  • Graduate Assistant for Recruitment

    • Jan 2012 - Apr 2013

    Compiled recruitment data for Mays Business School to promote equity and diversity. Planned and coordinated presentations and tours for prospective students. Advised undergraduate students on coursework requirements.

• 

  Mullen

  • Boston, MA

  • Account Services

    • Jun 2013 - Aug 2013
    • Boston, MA

    Cultivated and maintained strong client relationships. Supported the creative development and execution of a new multi-media small business campaign. Leveraged the workflow of the agency process from the client problem/need to the actual end product. Developed weekly status reports and competitive analysis.

• 

  JetBlue Airways

  • New York, New York, United States

  • College Crew - Product Development

    • Jun 2012 - Aug 2012
    • New York, New York, United States

    Completed two consecutive, 10-week summer internships in Product Development. Built and maintained relationships throughout the organization and served as a JetBlue Brand Ambassador. Drew insight from quantitative and qualitative customer data to represent the voice of the customer in new cross-functional product initiatives. Developed materials to support current and future programs. Provided research, data analysis, development, and execution of programs.

• 

  JetBlue Airways

  • New York, New York, United States

  • College Crew - Product Development

    • Jun 2011 - Aug 2011
    • New York, New York, United States