Experience

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  Platfrm

  • Director, Partnerships & Marketing

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  Dew Tour

  • Carlsbad, CA

  • Partnership Director

    • Sep 2019 - Present
    • Carlsbad, CA

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  CDT Consulting Services

  • Owner/Consultant

    • Jul 2018 - Present

    Consults and contracts with companies and corporations to provide marketing & event operational expertise, client management services, project planning assistance, and improved workflow efficiencies

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  TEN: The Enthusiast Network

  • Carlsbad, CA

  • Director, Experiential Events

    • Dec 2016 - Feb 2019
    • Carlsbad, CA

    Responsible for overseeing management of the TEN’s experiential events and marketing team, focusing on excellent service delivery to our clients and customers. Reported to the president and sat on the senior leadership team with departmental directors to help shape the overall event marketing business strategy. Drove internal project communication, provides status/reporting of news, developments, and results to senior management team. Oversaw direction and management of event team to deliver campaigns, ensuring they deliver on budget, deadline, and to the highest quality. Ensured roles and responsibilities were set to achieve event business plan and associated targets/metrics.

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  Grind Media, LLC

  • Senior Marketing & Events Manager

    • Feb 2014 - Nov 2016

    Responsible for the annual planning, development, and project management of Grind Media owned special events, brand marketing programs, media partnerships, and sponsored events within the action/outdoor sports group & brands. Responsible for establishing and coordinating all event & marketing communication related functions in accordance with the needs and business strategies of the Grind action/outdoor sports group (including the management of the department’s action sports event creation, logistical execution, coverage and content creation, budgets, partnership development, sponsor fulfillment, presentations and reporting/analytics, and communication program execution.) This position reported to the Director of Events & Marketing and had supporting/collaborative responsibilities to the Publishers and editorial staff for the Grind action/outdoor brands.

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  Transworld Media

  • United States
  • Media Production
  • 1 - 100 Employee

  • Marketing and Events Manager

    • Jan 2010 - Jan 2014

    Responsible for development and execution of TransWorld marketing programs, media partnerships and special events, including the creation of marketing strategies, promotions and programs. Managed all aspects of TW events from early negotiations, on-site dealings, execution, and complete run-of-show. Oversaw entire event lifespan from concept creation, logistical execution, partnership development, sponsor fulfillment, and program execution. This position reported to the Director of Marketing and had supporting responsibilities to the Publisher and editorial staff for all TransWorld Titles.

  • Marketing Partnership Coordinator

    • May 2008 - Dec 2009

    Developed and managed new subscription partnership programs with key industry partners, retailers, and advertisers to replace costly verified/agent subscriptions with profitable partnerships. Created 35+ new co-branded (GWP) programs to increase paid orders, cut circulation costs and to provide additional value to top TW advertisers. Responsible for integrating partnership and co brand programs into the TW ad sales strategy to support sales reps, and to add additional value to TW advertising packages. Acted as the TW expert on Audit Bureau of Circulation partnership program rules. Worked with TW sales reps and pitched advertiser’s partnership programs. Managed all partnership programs and co-brand program design needs (insert cards, onsite POP materials, web banners, custom online order pages etc) to meet ABC standards. Developed and implemented our online strategy/website optimization to increase orders. Streamlined online order pages and POP process. Managed social network subscription offers and created new and renewal email marketing campaigns.