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Christian Poole is a seasoned marketing professional with experience in social media, marketing strategy, leadership, and customer service. He has worked as Director of Marketing at Steep Hill, Director of Sales & Marketing at Molecular Science Corp., and Manager of Marketing & Programs at Molecular Science Corp. and The Bargains Group. Poole holds an Honors Bachelor of Science degree from the University of Toronto and has certifications in Importing and Exporting Cannabis and Medical Cannabis Fundamentals for Business Professionals.

Credentials

  • Importing and Exporting Cannabis
    Durham College
    Mar, 2019
    - Apr, 2026
  • Medical Cannabis Fundamentals for Business Professionals
    Durham College
    Apr, 2018
    - Apr, 2026

Experience

  • Steep Hill
    • Toronto, Ontario, Canada
    • Director of Marketing
      • Jan 2022 - Feb 2023
      • Toronto, Ontario, Canada

      As Director of Marketing I use data, analytics and a creative touch to maintain the health and growth of the Steep Hill brand, as well as develop, implement and optimize marketing programs to support licensee partner goals.Steep Hill Inc. (CSE: STPH) is a leading cannabis science and technology company focused on laboratory testing, quality assurance, and data analytics. In 2008, Steep Hill opened the first commercial cannabis lab in the United States. Steep Hill currently has operations throughout the United States and internationally.

    • Director of Sales & Marketing
      • Nov 2021 - Sep 2022

      Molecular Science Corp. (MSC) is a leading analytical services company focused on cannabis and cannabis-derived products, as well as pharmaceutical products containing cannabinoids or other controlled substances. MSC operates a state-of-the-art, GMP laboratory in Toronto, Ontario under a Health Canada Analytical Testing License for cannabis, a Drug Establishment License and a Dealer's License. MSC is dedicated to providing cannabis, pharmaceutical and psychedelic product companies the tools and services they require to succeed through product quality and safety.As Director of Sales & Marketing for MSC, I research, plan, formulate and execute MSC's strategies for delivering high quality services, ensuring excellence in customer experience and driving profitability.

    • Sr. Manager of Marketing & Programs
      • May 2019 - Feb 2022

      As Sr. Marketing & Programs Manager I was involved in the management of MSC's marketing and business development programs, as well as the technical and regulatory management of MSC's GMP laboratory systems (ICP-MS, GC-MS/MS, GC-MS/FID, HPLCUV, LC-MS/MS and data integrity/IT infrastructure).

    • Manager of Marketing & Programs
      • Mar 2018 - May 2019

      As Marketing & Programs Manager I was responsible for building and managing various marketing and business development programs, including day-to-day operations of MSC's one-of-a-kind Mobile Lab. Create social media channels and develop relevant/engaged audiences, manage the creative development and deployment of mscience.ca, management of trade shows (trade show masters, booths, public speaking, marketing materials, etc.). At the time of joining MSC, the company was a newly founded start-up and I was a part of the original team that built and put original processes into place.

    • Canada
    • Wholesale
    • 1 - 100 Employee
    • Marketing and Web Manager
      • Aug 2017 - Mar 2018

      Bargains Group is Canada’s favourite discount wholesaler of promotional products, clothing, t-shirt printing, accessories, gifts, bedding, personal hygiene products and more. Bargains Group provides wholesale & promotional products to businesses, non-profits and retailers at below wholesale pricing for brand building, charitable giving and profitable resale.CRM, marketing database & email marketing, social media marketing, web management, SEO and web optimization, online sales & e-commerce. Separately, I oversaw the internship/co-op program. Additionally, I was the Health & Safety management representative for our company.

    • Marketing and Web Coordinator/Supervisor
      • Aug 2016 - Jul 2017

      Product photography, photo editing, managing our company's online catalogue, supervising interns/co-op students, create blog/video content, designing/creating social media posts, track a variety of projects (including marketing campaigns, incoming and outgoing donations, costs associated with specific projects, etc.), as well, I acted as the on-site Health and Safety worker representative for Bargains Group.

Education

  • 2012 - 2016
    University of Toronto - University of St. Michael's College
    Honors Bachelor of Science (B.Sc.), Maj. Psychology; Maj. Cognitive Science; Min. Buddhism, Psychology and Mental Health
  • 2004 - 2008
    St. Michael's College School

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