Experience

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  SecureSpace

  • Temecula, Ca

  • Marketing Director

    • Aug 2018 - Present
    • Temecula, Ca

    Oversee strategy & execution for client acquisition and growth on SecureSpace self-storage portfolio.

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  Optimozo

  • Marketing Director

    • Nov 2016 - Aug 2018

    SaaS Tool Marketing, Customer Acquisition, Churn Analysis, ROI Modeling

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  iStorage

  • Solana Beach, CA

  • Sr. Director Paid Media

    • Apr 2012 - Nov 2016
    • Solana Beach, CA

    Management of all Paid Media Accounts for Optimozo, Front End & Back End Reporting, Analytics, Call Tracking, Dashboard Creation & Management, CRO, General Marketing Problem Solver, Budget & Performance Forecasting. I manage accounts across a diverse portfolio of verticals. I wear many hats to get the job done.Accomplished:• 55% decrease in CPA for a large 6 digit monthly spending account• Nationwide campaign creation and management of 70 storage facilities, marketing across google and bing search, mobile, display, and social. • Raised Facility Occupancy from 15-35% 
Increased Value of Facility Portfolio to enable the purchase of 50+ Multi-million dollar facilities
• Coordination, tracking, and execution of end to end funnel. First touch to call QA. 
• Set up complex and dynamic online and call tracking system for lead generation. From Search to in-store visits.
• Launched Call Center, Created QA Process and Report Programing 
• Creation and management of multi-segment dashboards
• Revenue and lead verification 
• Implemented Multivariate testing environment

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  Guidance Software

  • Pasadena, CA

  • Sr. SEM/SEO Manager

    • Apr 2013 - May 2014
    • Pasadena, CA

    Manage Paid and Organic Channel for Guidance Software, world leader in Digital Forensics Software. Paid Channels include Google Adwords, Bing Adcenter, Yahoo Search, Google Display Network, Youtube Video Marketing, Mobile, Retargeting, LinkedIn, Facebook. SEO for Google, Bing, and Yahoo Search Engine. Brand awareness and lead generation in the B2B space are the core focus in my duties. We completed rebranding our main site which includes building an entirely new structure and direction for the company. The decisions I make day to day are fully data driven. Coordinating campaigns with Product & Program managers and testing new channels while realizing a stronger end to end tracking system. Accomplished:• Doubling time on site average
• Increasing Lead Gen results by 25%
• Revamping Multiple Paid Campaigns Across Adwords Adcenter, and Linkedin
• Implementation of Event and goal tracking
• Rebuilding site through Microsoft Share-Point CMS
• High Level Dashboard Creation and Management• Eloqua, Marketing Automation, & Paid Marketing Strategy Integration
• Implement Best Practice for SEO across our new Rebranded site
• Content Creation and Population
• Meta Tagging and Web Master duties• Implementation of Adobe Analytics• Supporting Email Marketing and Marketing Automation• Create full visibility of end leads and advanced Web Behaviors

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  Zeta Interactive

  • Greater San Diego Area

  • Sr. SEM Strategist

    • May 2011 - Apr 2012
    • Greater San Diego Area

    Supervise efficient resource utilization between U.S. and offshore teamsManage and drive year round marketing objectives for large clients. (+20 million dollar search budget) Execute paid search, including but not limited to, keyword analysis, developing titles and descriptions, channel insertion orders and QA testingMonitor client programs and report against goals Stay informed of latest industry trends & news and serve as one of the subject matter experts within organizationContribute to product development planning discussions advocating for search team and client reporting needsInterface with customers and add value to client relationshipsWork closely with the Account Management Leads to support upsell and cross sell efforts

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  Yahoo!

  • Burbank, CA

  • SEM Manager / Senior Business Analyst II

    • Jun 2003 - Dec 2010
    • Burbank, CA

    Online advertising account management, handled all aspects of PPC accounts, expert knowledge of SEM tools, advanced ROI + traffic analysis, optimization, competitor research, and tracking implementation. Professionally trained in Search, Display, Mobile, Email, & Direct Marketing strategies. Used 13+ internal and external tools to manage client accounts. Top tier account management for client spending ($500k+ per month). Many years of work with multiple large E-commerce sites and lead generation clients. Full spectrum of SEM account management knowledge. Accomplished:• Setup and execution of many complex marketing accounts & strategies for large advertising partners. • Created brand awareness, increased ROI, ROAS, and lowered CPC for many different offline/online businesses (too many to list). • Helped clients define their niche marketing strategies.• Increased many accounts from 3,4,5,6 digit marketing spend per month.• Maintained data accountability for large partners with complex tracking and reporting.• Recommended and implemented accounts for marketing expansion such as display, mobile, or social sites.• Provided advanced strategies for long term and short term marketing goals to multiple clients on different marketing platforms.