Experience

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  BPD

  • United States
  • Advertising Services
  • 100 - 200 Employee

  • Chief Creative Officer (CCO)

    • Oct 2023 - Present

    Using the power of creativity and creative leadership to solve client's business issues. (Revive was acquired by BPD in late 2023)

  • Interim Chief Creative Officer (Revive)

    • May 2023 - Oct 2023

  • SVP Strategy (Revive)

    • Apr 2020 - Oct 2023

    Shaping and leading a crack strategy team to gather great insight, write compelling strategies and create brilliant work that shifts our client's business.

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  Sword & Stone

  • London

  • Founding Partner

    • Feb 2014 - Mar 2020
    • London

    Sword & Stone is a strategic consultancy that believes strategy is better when it's creative. We make strategy creative to grow business, brands and create communications. For more details visit www.swordandstonestrategy.com

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  Christian Barnett Ltd.

  • London, United Kingdom

  • Founder

    • May 2011 - Mar 2020
    • London, United Kingdom

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  Coley Porter Bell

  • London, United Kingdom

  • Planning Director

    • Sep 2008 - May 2011
    • London, United Kingdom

    Headed up the strategic function in one of London's top brand design agencies.

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  Young & Rubicam Group

  • Advertising Services
  • 400 - 500 Employee

  • Executive Director of Strategic Planning

    • Jun 2003 - Aug 2008

    I had two role. Firstly, Executive Director of Strategic Planning, Global Client Partners, and I worked on "big" global brands like Ford, Burger King, AT&T, Dell, Colgate, Chevron, etc. And secondly, Executive Director of Strategic Planning for BrandBuzz, a unit within Y&RNY that worked with up and coming brands like Burt's Bees, LG, Green Mountain Coffee, Sharpie, in a media neutral integrated way. Definitely ahead of its time!

  • Strategic Planner, Advertising

    • Jun 1998 - May 2003

    Initially at Y&R London, then RKCR/Y&R, a gem of an agency led by world class practitioners.

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  Walsh Trott Chick Smith

  • London

  • Strategic Planner

    • 1996 - May 1998
    • London

    Worked with the legendary Creative Director Dave Trott and Head of Planning, Murray Chick to learn the craft of strategic planning in advertising. Worked on Toshiba, First Choice, Sharwood's and First Telecom.

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  CRAM, The Research Business, BJM, ORC

  • London

  • Qualitative Market Researcher

    • Oct 1986 - May 1996
    • London

    Worked for the best part of a decade in qualitative market research in some world class companies. I learnt the fundamentals of creative and psychological qualitative research at CRAM International under Peter Cooper, and how to scale a qualitative market research business with Wendy Gordon at The Research Business. I also worked at BJM, Context and was Head of Qualitative Research at ORC. Some of the clients I worked with included: The BBC, Unilever, Guinness, SKB, 3M, British Airways, Tesco,