Experience

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  VOXSCIO CREATIVE

  • San Diego, CA

  • Principal – Creative / Art Director

    • May 2005 - Present
    • San Diego, CA

    • Specialty design firm focusing on strategic branding, corporate communications (Marcom) and creative design.• Building brand awareness and recognition through clear creative direction, clean and engaging design.• Serving clients within a variety of industries including beauty, consumer products, retail merchandising, theater & entertainment, telecommunications, healthcare, hi-tech and sports.• Creating, developing and producing omni-channel marketing and advertising initiatives for B2B and B2C companies, while providing a wide range of services, such as logo development & design, brand development, corporate identity, digital communications & social media, direct mail marketing, illustrations (cartooning, technical illustration & information graphics), promotional & collateral design, point of purchase displays, product mock-up development, packaging dielines & design, environmental indoor & outdoor signage, special events & trade show graphics, video development & production and web design & development. Partial Client List:• Beauty/Healthcare: Ascend Therapeutics, Besins Healthcare, Colorescience, Detour Salon & Store, Graham Webb (a division of Procter & Gamble), SurgiPrice, SkinMedica, Inc., An Allergan Company, Yager Esthetics / Estética• Consumer/Retail: Centrick Surfboards, David Crane Photography, Nestlé, NEXT Proteins, Paper Lark Press• Hi-Tech: Avure Technologies, Genentech, Hasstech Engineering, Lumicon International, Parks Optical, Qualcomm Incorporated, SAIC, Scope City• Non-Profit: The American Red Cross, City of Hope, Food Bank NYC, Goodwill Industries, National Association of Music Merchants (NAMM), The Salvation Army, The San Diego Zoological Society • Agencies: Grizzard Communications Group, Inc., VitroRobertson

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  Grizzard Communications, Inc.

  • Art Director

    • Aug 2002 - May 2005

    • Art direction and design of direct mail marketing, digital and print advertising, sales collateral, presentation media, and client-based newsletters for a prominent Los Angeles advertising agency.• Led client meetings to conceive concepts in order to achieve maximum brand recognition and consumer response while increasing profitability. • Managed numerous projects simultaneously from initial brainstorming, client pitches to finished product, while meeting stringent deadlines and staying within client-posed budgets. • Supervised a team of in-house designers, production artists and freelancers in creating and delivering various marketing materials and client-based newsletters to produce integrated branding campaigns targeted at donors, prospective donors and to increase donor engagement for a broad range of world-renown nonprofit organizations.• Headed the creative and production efforts of client newsletters that became the top producing direct mail piece bringing in tens of thousands into the agency and hundreds of thousands to our respective clients. • Solicited bids from photographers, illustrators, and designers as well as negotiated pricing of stock photography.

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  The Anthony Robbins Companies

  • Senior Designer

    • Nov 1999 - Apr 2002

    • Senior designer of the Anthony Robbins brands, leading art direction and design of print and digital advertising media.• Developed and coordinated campaigns across multiple national and international marketing arenas and multiple mediums including: banner ads, brochures, billboards, catalogues, CD/DVD & packaging design, direct response mail, newspaper & magazine ads, prototype development of packaging, posters & outdoor media for special events, trade show display design, presentation media, point of purchase displays, website graphics and web support.• Coordinated and managed time schedules and budget restrictions with in-house designers, outside design firms, printers and vendors to ensure completion of projects within specified parameters while supervising the graphic design team, pre-press workflow and production of individual projects. • Supervised art direction and production of lifestyle and product photography for various forms of broadcasting and promotions as well as researched and solicited stock photography.• Built strong inter-personal relationships with senior management, buyers and in-house staff, as well as mentoring younger designers and interviewed new hires.

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  TransWestern Publishing

  • Sr. Designer

    • Dec 1995 - Nov 1999

    • Art direction and design for the in-house creative and marketing department, including leading and managing day-to-day department operations, staff training, mentoring and scheduling of projects. Also involved with company pro-bono community based projects.• Projects including: brochures, direct mail marketing, flyers, illustration, newspaper ads, presentation media, point of purchase display, promotional materials, sales collateral, special events, trade magazine publications & phone directories, trade show display design and web development of their first website. The web design and development included demographical information for each one of the telephone directories (145) at the time.