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Christian Wengi is a seasoned executive with 20+ years of experience in marketing, commercial performance, and leadership roles in multinational companies such as Holcim and LafargeHolcim. He holds an MBA from the University of British Columbia and a Bachelor of Business Administration from Finlandia University.

Experience

    • Switzerland
    • Construction
    • 1 - 100 Employee
    • Geschäftsführer
      • Jan 2023 - Present

    • Leiter Verkauf
      • Dec 2021 - Dec 2022

  • Holcim Schweiz / Suisse / Svizzera
    • Zürich Area, Switzerland
    • Head of Marketing and Commercial Performance
      • Apr 2018 - Nov 2021
      • Zürich Area, Switzerland

      - Branding and customer experience: new portfolio structure, product brands, and launch of sustainable product line- Digitalization: new website and digital services for different customer segments- Innovation Management and collaboration with startups- Product & performance management, sales force training

    • Switzerland
    • Wholesale Building Materials
    • 700 & Above Employee
    • Strategic Assistant to Area Manager (South East Asia)
      • Jan 2014 - Sep 2015

      Established a regional headquarter for 60 employees (office, financing, legal setup, subsidies), led cross-functional projects, contributed to the Area strategy, and crafted investment appraisals to the Group Executive Committee. I also managed the business and financial planning cycles in the Area.

    • Strategic Assistant to Area Manager (Emerging Europe)
      • Apr 2011 - Dec 2013

      - Investment appraisals of up to USD 450m, co-led regional asset footprint optimizations, restructuring projects, or innovation projects- Member of the Boards of Directors of Holcim Azerbaijan and Holcim Serbia - Managed the business and financial planning cycles across 10 countries

    • Brand Coordinator - Cement
      • Jan 2010 - Mar 2011

      - Introduced focus groups, trade marketing, technical sales, and a loyalty program- Launched the first-ever mass media campaign of the company and drove a cultural change

    • Business Developer (12.08-07.09); International Sales Support (04.07-11.08)
      • Apr 2007 - Feb 2010

      - Co-defined sales & marketing strategies to drive value-based selling in Central & Eastern Europe- Co-developed a customized CRM system and implemented it

    • Withholding Tax Specialist
      • Sep 2005 - Mar 2007

      Modeled scenarios for reducing the corporate tax rate

    • Apprenticeship of Commercial Type
      • Jun 1997 - Jun 2000

Education

  • 2016 - 2017
    The University of British Columbia
    Master of Business Administration (MBA), Marketing
  • 2003 - 2005
    Finlandia University
    Bachelor of Business Administration, Applied Management
  • 2001 - 2003
    Minot State University - Bottineau
    Associate in Applied Science, Advertising and Marketing
  • 2001 - 2001
    Brandon University
    Business
  • 1997 - 2000
    Berufsmittelschule Herisau
    Maturity, Commercial Type

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