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I'm Chris Ward, a seasoned creative professional based in Toronto, Ontario, with over 26 years of experience in the advertising industry. I hold a degree in Communications and Design from the Ontario College of Art & Design. My expertise spans creative direction, television, copywriting, and concept development, with a strong proficiency in Adobe Creative Suite. Throughout my career, I have collaborated with renowned agencies such as Ogilvy, Leo Burnett, and Cossette, leading successful campaigns for major brands like Budweiser and Molson Breweries. I am fluent in English and have a knack for infusing humor and creativity into every project I undertake. My diverse skill set and experience allow me to craft compelling narratives that resonate with audiences.

Experience

  • JUICEBOX FREELANCE INC.
    • Toronto, Canada Area
    • Creative
      • 1997 - Present
      • Toronto, Canada Area

      Freelance - john st. TorontoFreelance - Cossette, TorontoFreelance - Young & Rubicam, TorontoFreelance - Ogilvy and Mather, TorontoFreelance - Leo Burnett, TorontoFreelance - DraftFCB, TorontoFreelance - DDB Needham, TorontoFreelance - Echo Advertising & Marketing, TorontoFreelance - Molson BreweriesFreelance - Guerrilla TV, TorontoClients include: Windsor Arms Hotel. Colorectal Cancer. Molson Golden. NBA. Colgate-Palmolive Canada -Lady Speed Stick. Organics. Lever -Inner Science, Baby Dove and Dove Deodorant. Zellers. Kraft General Foods -International Coffees, Kraft Salad Dressings. Mandarin Restaurants. Baileys. Smirnoff. Wrigley -Extra. CPAW. Technics. Timex. TSE. S.C. Johnson -Windex. Proctor & Gamble -Gain Detergent, Bounce. McDonald's.

    • Creative Lead/Senior Art Director
      • 1994 - 1997

      •Budweiser re-launch in Canada -Labatt Breweries/Anheuser Busch. •Creative Lead and creative development on Budweiser. Multi-Media Campaign including television, print, ooh, radio, in bar and street.Other clients: Carlsberg Light. Cadbury Beverages -Mott’s Clamato, Welch's Grape Juice. Hershey Canada -Skor. Nabisco-100% Bran, Shreddies.

    • Creative Lead/Senior Art Director
      • 1991 - 1994

      •Pitched, won and launched Labatt Genuine Draft -newest brand at Labatt Breweries. •Creative Lead and creative development on LGD. Multi-media Campaign including television, print, ooh, radio, in bar and street.Other clients: Molson Breweries -Black Horse Beer, Dominion Ale, Extra Old Stock, PC Beer. Vincor -Entre-Lacs wine. Borden. E.D. Smith-Jams, Lea & Perrins. Seiko. Big Steel. BOM. Wardair.

  • JWT
    • Toronto, Canada Area
    • Art Director
      • 1985 - 1991
      • Toronto, Canada Area

      Retail and Direct Response.Clients: BMO. Midas Muffler. Pizza Delight. St. Hubert's Chicken. Big Brothers. Canada’s Wonderland. Yogurty’s Yogurt Emporium. Kodiak-Greb, KX. Bauer. Baskin Robbins. SkyDome.

    • Recommended by Nancy Vonk
      • 1900 - 1900

      "Chris is an always-in-demand art director for creative directors. We've used her as often as we can find her available, and she's done award winning work on many brands at Ogilvy Toronto. She's a great conceptual thinker, a strong designer and she's milk-out-your-nose funny. Always important. I highly recommend her." Nancy Vonk, Chief Creative OfficerOgilvy & Mather, Toronto

    • Recommended by David Rosenberg
      • 1900 - 1900

      "I worked with Chris Ward for about 5 glorious months. I found Chris to be a fabulous conceptualizer of strategically driven ideas, a wonderful working partner, and an all-round cheery presence in the office. People like to spend time with Chris. Why? Because, she can make anyone laugh, and she even smells pretty good."David Rosenberg, Senior VP & Creative DirectorBensimon Byrne Advertising, Toronto

  • Leo Burnett
    • Toronto, Canada Area
    • Recommended by Judy John
      • 1900 - 1900
      • Toronto, Canada Area

      'I love Chris Ward. I've worked with Chris on many projects over the years and I've always enjoyed it. She's extremely hardworking and brings smart, insightful thinking to every thing she works on. That's not to say, she can't bring dumb, irreverent ideas for the briefs that call for it. She has great versatility and can easily find the head space required for any project.'Judy John, Managing Partner, Chief Creative Officer, Leo Burnett, Toronto.

Education

  • 1981 - 1985
    Ontario College of Art & Design
    Communications and Design/Advertising Design

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