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Experience

    • Co-Owner
      • Aug 2018 - Present

    • Owner/manager Seats2Meet South Africa
      • Aug 2018 - Aug 2018

  • Perceptione
    • Cape Town Area, South Africa
    • IMAGE Consultant
      • 2012 - Present
      • Cape Town Area, South Africa

      Every individual sets out to create a positive impression of themselves. It is no different with companies both large and small. There are three foundational laws to any business - The law of attraction, the law of engagement and the law of retention. In all cases we seek to create an impression. The most important function of Marketing is creating a positive impression in the eyes and experiences of your market. If you don't, you will have no clients and make no money. Eight areas of every business lead to either a good or a bad impression. And if you have not considered the importance of creating a good impression, then consider the car you drove to work this morning. Would you do business with an individual that makes a promise and doesn't live up to it, tells you they will call back and don't, arrive late at a meeting, look sloppy? Or a company whose business card is on a piece of paper, whose premises is a mess and whose receptionist is barely functional and often rude? Impression is vital to any company. Impression is the very experience that your customer has with your company at every level. Create a bad impression and you are compromising your business wholesale.

  • People & Places
    • Cape Town Area, South Africa
    • Owner / Manager
      • Feb 2018 - Aug 2018
      • Cape Town Area, South Africa

      ADDRESSING A WORLD OF CHANGESignificant changes are taking place in the world of business right now that can no longer be ignored. The way people engage both in business and with business is rapidly shifting. Three critical changes will define business in the very near future:1. PERSONAL 'OWNERSHIP’: Corporate strategies will gravitate towards an intrapreneurship approach to business which gives the individual more ‘ownership’ of their field of expertise. Individuals will be given more freedom of operation while being held fully responsible and accountable to their tasks and goals in business.2. FLEXIBILITY: Because of this they will be given more flexibility to work where, when and how they want as long as specified goals and tasks are met on time i.e. accountability.3. PERSONAL 'GROWTH’: Individuals will demand control over their future growth thereby moving away from expensive and often ineffective formalised learning and training organisations towards less expensive informal but highly effective mentorship, coaching and self-learning programs.Co-working Spaces, although aesthetically very sophisticated, are currently in their functional infancy. They are however set to play an important role in the lives of these 'nomad' entrepreneurs, affording them a credible office location, work flexibility, meaningful B2B and B2C interaction and a professional atmosphere in which to work. Likewise, online interaction and collaboration will become the new learning space. Formal training will be replaced by informal self-learning as and when required, and supported by online and on-site coaching and mentorship.WHAT IS PEOPLE & PLACES?People & Places is an online and offline activation program that facilitates the promotion and realisation of these realities. We promote the Co-working Spaces by being the central booking service and additional Marketing arm to Co-working spaces worldwide, and we promote the growth of the individuals and businesses within this space.

  • THE BUSINESS GYM
    • Cape Town Area, South Africa
    • Managing Partner
      • Nov 2016 - Aug 2018
      • Cape Town Area, South Africa

      The Business Gym facilitates practical and comprehensive training solutions for Startup Business, Medium and Small Business Owners through strategic Workshops, Seminars and effective Business Networking.Business/Gym has recognized the overwhelming need to create positive change in the local economy. We can only achieve this through the development of a stronger middle class structure in our communities. This means that local Business Owners need to improve their skills, improve their productivity, create opportunities for growth and employment, change the day-by-day working paradigm by becoming more structured and innovative. Pressure is put on business owners to succeed. This goes beyond mere existence and maintenance, but points towards meaningful growth.

    • Executive Group Creative Director
      • Aug 2005 - Mar 2007

      Functioned as an associate board director and group creative director with the task of creative business acquisition, lifting the creative profile of the business and mentoring the creative team through mindset training, creative processes and management systems.

    • Creative Director
      • Aug 2000 - Aug 2002

      Director, Strategic Brand consultant and Creative Director working on national and international brands primarily in the liquor (wine) industry.

    • Co-owner/Director
      • Apr 1998 - Aug 2000

      Interat (now WineNet) was responsible for developing internet-based knowledge networks and launched Wine.co.za which has developed into the definitive online marketing environment for the South African Wine Industry.

    • Creative Director
      • Apr 1995 - Feb 1998

      Worked as promotions Creative Director and on strategic new business development initiatives through product innovations and co-operative television media brand engagement projects.

Education

  • 1977 - 2026
    University of Experience
    UHK (Hons), Corporate Impression and Human Behavior
  • 1988 - 1988
    Executive Education
    Business Management, Business Administration and Management, General
  • 1984 - 1984
    Executive Education
    Business Marketing Management, Marketing Management
  • 1975 - 1979
    Durban University of Technology
    Corporate Image Development, Corporate Image Development
  • 1973 - 1975
    University of Cape Town
    Graphic Design, Commercial design & Creative processes
  • 1968 - 1972
    Queen's College, Queenstown, South Africa
    National Matric with exemption, Language, arts and science

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