Experience

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  Constant Contact

  • Boston, Massachusetts, United States

  • Sr. Manager Digital Platforms

    • Feb 2021 - Present
    • Boston, Massachusetts, United States
• 

  Endurance International Group

  • Burlington, MA

  • Sr. Manager, Digital Analytics

    • Sep 2018 - Feb 2021
    • Burlington, MA
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  Monster

  • United States
  • Internet Publishing
  • 700 & Above Employee

  • Sr. Manager - Marketing Insights

    • Jun 2012 - Sep 2018

    Overseeing B2B and B2C Marketing Analytics & Reporting for North America, with cross functional support and thought leadership for Product, Finance, Sales and European counterparts.• Developed definitions & protocol for global reporting, creating standardized dashboards for Marketing, Product, Ecommerce and C-Suite worldwide.• Principal Business Lead for the implementation of Adobe Analytics; defining KPIs, naming conventions, events, evars, marketing channels, etc. for what is now the primary data source for Monster.• Designed and project managed the creation of an OLAP cube distilling the key metrics and dimensions in Monster’s primary database (consisting of 2000+ tables) into a meaningful tool that could be used throughout the company to self-serve KPIs and data gathering.• Principal lead developing Ecomm reporting for North America, including A/B testing, reporting best practices, site flow analysis, segmentation, audience building, web tagging, and promotion and price optimization, later standardized and rolled out to Europe.• Created a Statistical Significance tool, usable by product and marketing to easily determine when A/B testing significance is reached.• Forecasting and Regressions for understanding consumer and revenue trends, providing insight for Marketing planning and budget allocation.• Deep-dive analysis on various topics including supply/demand modeling, customer retention, geo and category segmentation, audience building, lifetime customer value and customer health.

  • Manager, Marketing & Business Analytics

    • Jan 2004 - Jun 2012

    Cross-functional analysis of all key online and offline metrics, focusing on Marketing and Product, utilizing database, web-based, and ad server tools to provide comprehensive and integrated reporting, statistics, and forecasting for Monster Worldwide.• Thorough support of Online Media efforts through integration of diverse data sources, providing comprehensive reports for media optimization consisting of conversion, click-through, revenue, and ROI.• Creation of interactive tools for media planning and optimization, including easy to use Site Performance Index, Cost Forecasting, Keyword De-duplication and Source Code creation tools that gave immediate and actionable results and were usable by anyone on the team.• Conceived and Project Managed the creation of a Marketing Tracking tool that combined 3rd party Ad Server and Database data, allowing for unprecedented data flexibility and accuracy, and enormously expanding the capability for targeting and optimization of Online Media Campaigns to align with Corporate Strategy.• Worked with the Dev team to create tools for placement of marketing tracking tags that would no longer require Dev or Web Services support, decreasing the time required for placement from weeks, to minutes.• Launched, and then trained European Marketing Analytics, providing templates, reports, in-depth training and thought leadership to the newly created group in Europe.• Creation of the Corporate Dashboard providing short-term and long-term analysis and trending of the key corporate metrics, consisting of database, web-based, and 3rd party industry data.• Comprehensive Marketing Promotions reporting, analysis, trending and forecasting for quarterly nation-wide offline and online promotions.• Directly contributed through optimization, enhanced functionality and thought leadership to a team that generated a 78% reduction in CPA, and a 2.0 ROI on a $70M Online Marketing budget.

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  Terra Lycos

  • Waltham, MA

  • Manager, Traffic Reporting

    • May 2000 - Jan 2004
    • Waltham, MA

    Provided Traffic and Sales Reporting for TerraLycos and its Portal sites incorporating database, web-based, and ad server data to provide comprehensive corporate dashboard and site reporting, trending and forecasting.

• 

  4CDs.com

  • Millbury, MA

  • Operations Reporting

    • Feb 1998 - May 2000
    • Millbury, MA

    • Sales and Revenue Reporting• Database Management• Order Processing and Fulfillment