Experience

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  Kinlin Grover Real Estate

  • Realtor, SRES

    • May 2011 - Present

    There are three primary roles I play for my client:1. Adviser - Identify your needs and goals, research and show properties, and communicate with you frequently. 2. Negotiator - Recommend specific strategies and negotiate on your behalf. Monitor the status and completion of contract contingencies.3. Facilitator - Offer a list of mortgage lenders and service providers including attorneys and inspectors. Provide access to community and property information. Assist you through the entire transaction to assure satisfactory completion of all service details.And when we aren't talking about real estate I can tell you anything you want to know about the world of pizza, chocolate and PEEPS Marshmallow!

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  Schwan's Consumer Brands

  • Greater Minneapolis-St. Paul Area

  • Manager Brand Marketing, Tony’s Brand

    • Jul 2010 - May 2011
    • Greater Minneapolis-St. Paul Area

    Responsible for developing brand/product objectives and strategies and delivering gross sales, net sales and EBIT targets for Tony’s Brand Team.• Developed and launched new Tony’s Pizza Snaks. New product development included product formulation, forecasting, product P&Ls, packaging (structure and graphics), launch plans and distribution plans. • Led major cost reduction initiative that saved over $1MM in product costs without impacting consumer perceived value.• Led advertising and promotion agencies in developing and executing annual consumer communications programs.

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  Just Born, Inc.

  • Bethlehem, PA

  • Brand Manager, PEEPS® Brand and Seasonal Business

    • Oct 2007 - Jul 2010
    • Bethlehem, PA

    Developed long and short term marketing strategies and tactics to achieve existing brand/new product objectives.• Developed profitable marketing programs and oversaw management of day-to-day brand activity. Responsible for developing strategy, new products, forecasting and managing P&L. Partnered with R&D, Manufacturing, Packaging, Marketing Insights, Finance, Supply Chain and Sales. • Increased PEEPS® Brand sales in fiscal 2009 by 15%. Tripled overall brand operating margin. • Drove and executed PEEPS® “Generation II” strategic initiative to bring significant top and bottom line long term growth. Focused on expanding the PEEPS® brand into the chocolate seasonal segment and long term profitability. • Conducted and evaluated a Behavior Scan market test for three new Easter PEEPS® lines in 2010. The new lines were overwhelmingly successful with a national launch in 2011.

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  Two C Pack Systems

  • Nashua, NH

  • Marketing/Sales Manager, National Accounts

    • May 2005 - Sep 2007
    • Nashua, NH

    Responsible for managing and growing sales for major corporate accounts and developing prospects into customers for this international packaging company.• Increased sales to Hershey Company in 2006 by 76% reversing a five year decline. • Advised Hershey Marketing and Packaging groups in ways to increase sales through cost-neutral packaging improvements.

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  King Leo Productions

  • Elizabethtown, PA

  • Vice President, Marketing and Partner

    • Mar 2002 - Apr 2005
    • Elizabethtown, PA

    Owned and operated a manufacturer of custom length cassette tape servicing schools, churches, sound studios, MLM’s, and musical groups. • Responsible for General Manager duties including Sales and Marketing, Product Development, Planning, Accounting, Customer Service and operating equipment when necessary.

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  The Hershey Company

  • Hershey, PA

  • Brand Management

    • Nov 1985 - Mar 2002
    • Hershey, PA

    Marketing Manager, Grocery Products Group; 2000 – 2002. Responsible for sales and profit delivery, strategic planning, trade and consumer programs, pricing, budgeting, and forecasting for the Hershey Grocery line to include Baking Chips, Mounds Coconut, Baking Chocolate, Cocoa, Syrup, Milk Mix, Toppings, Aseptic Drink Box, Reese’s Peanut Butter, and Hot Cocoa. • Managed a $32.5 million marketing budget, including trade and consumer promotion, research and packaging.• Introduced the first line extension to the Baking Chip line since 1995. Cinnamon Chips became the fourth best seller by its second year. Marketing Manager, Seasonal Novelty, Luden’s Throat Drops, Specialty Retailing; 1997 - 1999. Responsible for sales and profit delivery of three distinct confectionery businesses. • Developed and executed the marketing plans including new product development, advertising strategy, promotional support, pricing decisions, budgeting, packaging, POS development and forecasting. Combined sales in 2000 were $115 million.• Drove new product development in all major seasons.• Launched the first Luden’s line extension into the Herbal category. • Repositioned and relaunched Hershey’s premium chocolate line to the Specialty Retail trade. Introduced three new flavors to the “Golden Collection” line. Brand Manager, Seasonal Novelty/Gift Confection; 1990 - 1996. Responsible for sales and profit delivery from the brand’s inception in 1990. • Focused on new product development utilizing established brand franchises enhanced with value added packaging to create niche items for gift giving. The brand experienced double digit growth every year.• Based on several ideation sessions held each year, created and developed over one hundred items across all seasons. Led a multi-functional team including Manufacturing, Engineering, Packaging, QA, Sales, and Logistics.Associate Brand Manager, Reese’s Peanut Butter Cups, 1985 - 1989.

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  Nabisco Brands Inc.

  • East Hanover, NJ

  • Sales Manager

    • Jul 1979 - Aug 1983
    • East Hanover, NJ

    Prepared and delivered sales presentations to headquarters of key accounts. Presentations included new product introductions, re-launchings, and sales promotions. Over the three year period, increased sales by forty-six percent.