Experience

• 

  Cyara

  • United States
  • Software Development
  • 300 - 400 Employee

  • Senior Creative Manager

    • Aug 2021 - Present

    Key responsibilities: • Developed formal brand guidelines to strengthen brand identity/awareness and establish visual and tone consistency across all areas of the company, including all teams, freelancers and agencies• Introduced systems to improve workflows, deadline adherence and project prioritization• Manage a team of internal and outsourced creative professionals to ensure all branded materials are developed according to brand standards and project deadlines.• Provide art direction and copy direction on all campaign creative• Develop a full-funnel range of content to support marketing programs, including case studies, ebooks, white papers, reports, blogs, infographics• Maintain a library of customer-facing content aligned to all stages of the buyer journey and marketing funnel• Partner with demand generation, customer success, sales enablement, services and product teams to ensure all areas of the organization are “flying in formation” in accordance with messaging and brand• Regularly review active content development and campaign plans to avoid potential creative team bottlenecks and meet multiple simultaneous deadlines

  • Customer & Corporate Marketing Manager

    • Oct 2020 - Aug 2021

    Responsible for leading all customer communication initiatives and customer-focused marketing programs to strengthen retention and advocacy activities.

• 

  Freelance

  • Freelance Consultant

    • Feb 2015 - Present

    Create and deliver strategic marketing content at all stages of development including concepting, writing, designing, illustrating and producing complete digital and content marketing plans for implementation.

• 

  Aspect Software

  • United States
  • Software Development
  • 700 & Above Employee

  • Manager, Marketing Programs & Content Strategy

    • Mar 2020 - Oct 2020

  • Digital Content Manager

    • Jul 2011 - Mar 2020

    Planned, wrote, designed, launched and monitored the effectiveness of customer-facing promotional and social communications for a wide range of digital marketing, demand generation, nurturing and account-based marketing (ABM) programs. Responsible for the art/creative direction and primary execution of digital creative (display, PPC, content marketing collateral, landing pages, etc.), as well as providing art direction on high-profile print and corporate branding initiatives. Reinvigorated and transformed the marketing resource library from static content (white papers, analyst reports) into dynamic infographics, eBooks and interactive online experiences. Led a global rebranding initiative to strengthen brand consistency and recognition, rolling out new creative guidelines to all areas of digital and print creative in the US and all regions. Elevated digital inbound traffic by increasing year-over-year audience reach (+350% increase) and engagement (+89% increase) by adopting a personal-based content strategy and implementing creative improvements, ad group testing, programmatic retargeting and landing page enhancements. Managed paid social and maintained the content calendar for the Aspect blog, Twitter, LinkedIn and Facebook accounts.

  • Manager, Production/Creative Services

    • Feb 2011 - Jul 2011

    Led a team of in-house and agency designers to ensure on-time, on-brand delivery of print and digital marketing collateral. Implemented global corporate campaigns, including writing messaging, coordinating photo shoots and providing art direction to in-house and agency staff. Managed a major website translation effort through a Sharepoint architecture, localizing all site content to 8 languages.

  • Marketing Program Manager

    • Nov 2010 - Feb 2011

    Internal Account Manager and Copywriter, responsible for assigning, tracking and ensuring on-brand execution of marketing and sales support collateral.

• 

  Elsevier

  • Netherlands
  • IT Services and IT Consulting
  • 700 & Above Employee

  • Creative Account Manager

    • Oct 2007 - Aug 2010

    Served as liaison between marketing clients and in-house creative staff to achieve on-time, on-budget execution of collateral for 19 accounts.

  • Senior Copywriter

    • Sep 1999 - Oct 2007

    Closely collaborated with product owners and design teams to deliver superior creative collateral. Pitched and executed concepts while managing a large number of tight deadlines.

  • Editorial Assistant

    • Dec 1997 - Sep 1999

    Coordinated communications between the editorial team and textbook authors to ensure timely publication of textbooks.

• 

  Mosby

  • Marketing Intern

    • 1997 - 1998