Bio
Experience
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FCB Health NY
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New York City Metropolitan Area
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VP/ACD
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Sep 2021 - Present
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New York City Metropolitan Area
Strategic creative concepts and development for DTC & HCP accounts. Mentoring creative staff. Pitch creative concepts. Accounts: Nexlizet, Botox, Brexafemme, Agios, Gepo and more.
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Creative Director
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Jul 2019 - Present
• Wunderman Thompson Heath NY• Evoke NY• DDB• VMLY&R CommerceFreelance creative direction and art direction on-and-off-site.Big ideas. Lead teams. Roll-up sleeves. Whatever is needed.
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Geometry Global
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New York, New York
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Creative Director
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Mar 2015 - Jun 2019
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New York, New York
Strategic conceptual print and digital development of direct mail, catalogs, and emails for the Fine Hotels & Resorts luxury travel division of the American Express Centurion and Gold Cards; acquisition and retention direct mail, email, and trade show videos for Liberty Mutual; acquisition direct mail for Capital One.
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FCB New York
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New York
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Group Creative Director
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Feb 2010 - Jul 2014
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New York
Led the creative team in the strategic conceptual development of B2B direct mail, catalogs, and emails for HP and Mark by Avon.
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Executive Creative Director
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Oct 2006 - Jan 2010
Led an in-house creative department in the strategic conceptual development of all advertising, branding and collateral materials for IMG and all of its properties and athletes.
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Freelance Creative Director
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Oct 2005 - Sep 2006
• McCann New York: Strategic digital conceptual development and production of emails, banner ads and landing pages for Intel.• Momentum: Consumer concept store strategy, design, development, and rollout for Verizon.• OgilvyOne: Pharmaceutical print & digital concept development and execution for Wyeth.
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Group Creative Director
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Feb 2003 - Oct 2005
Led creative team in strategic conceptual print and digital development of all integrated retail brand and advertising materials for Nextel and then Sprint when the companies merged. Media included: TV, print, email, website, trade shows, radio, retail store design.
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D'Arcy / Clarion / DialogueWorks / AyerDeare
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Greater New York City Area
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Creative Director
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Dec 1993 - Oct 2002
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Greater New York City Area
One CD position across many merged companies. Led the creative department in the development of strategic direct mail and promotional/retail creative often in tandem with sister brand agencies. Client roster included: Gevalia, Mead Johnson, Sprint, Pacific Bell, Oxford Health, Piper Heidsieck, Cointreau, Hotjobs.com
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Art Supervisor
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1989 - 1993
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Education
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Purchase College, SUNY
BFA, Graphic Design
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