Experience

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  Southern California Institute of Technology

  • Anaheim, CA

  • Associate Director of Marketing and Communications

    • Nov 2023 - Present
    • Anaheim, CA

    I oversee marketing and branding efforts for the college, including digital marketing, social media marketing, website development, storytelling, video and photography, and other communication efforts to help drive enrollment.

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  Cal State Fullerton, College of Business and Economics

  • Fullerton, California, United States

  • Interim Senior Marketing Strategist

    • Jan 2023 - Nov 2023
    • Fullerton, California, United States

    I manage the marketing and creative services team at the CSUF College of Business and Economics, serving all 9,000 students of the college as well as twelve centers, six academic departments and additional units.

• 

  California State University, Fullerton

  • Fullerton, CA

  • Digital Content Specialist

    • Oct 2015 - Nov 2023
    • Fullerton, CA

    I am the lead storyteller for the college, responsible for building its online presence and reputation. I manage the college’s social media accounts, including Instagram, Facebook, LinkedIn, Twitter, and Youtube.I oversee all creative projects for the different departments and units housed in the college. I produce videos and take photos for use on the official website, social media channels, and college marketing efforts. I also manage the college’s news blog (http://business.fullerton.edu/news) and oversee all written content. I use marketing tools, analytics, and trend data to provide usage reports and recommendations to ensure the college remains current and competitive as the digital media/digital landscape evolves.Overall, my job is to celebrate and uplift our students, faculty, staff, and community.