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Chris Lyons, MBA, CAE As a seasoned association executive, Chris Lyons brings a unique blend of strategic planning, leadership, and technical expertise to the table. With over 30 years of experience at AALAS, he has successfully partnered with the Executive Director and directors to drive growth and strategic response to an ever-increasing demand for the organization's services. His expertise in project management, public relations, and marketing has been instrumental in shaping AALAS' future. Prior to joining AALAS, Chris held various roles, including Editor of Publications at Wallace Witmer Co. and Assistant Editor at the same company. He also served as the editorial leader for Business Perspectives magazine and the Memphis Economy newsletter at the University of Memphis. Chris's experience in editing, writing, and design has been showcased in publications such as Magazine Design and Production. A holder of a Master of Business Administration (MBA) from Western Governors University and a Bachelor of Arts in Journalism from the University of Memphis, Chris is a certified association executive (CAE) with a strong foundation in strategic planning, project management, and public relations.

Credentials

  • CAE - Certified Association Executive
    ASAE: The Center for Association Leadership
    Jan, 2010
    - Jun, 2026

Experience

  • AALAS
    • Greater Memphis Area
    • Associate Executive Director
      • Aug 1993 - Present
      • Greater Memphis Area

      Have both internal and external facing responsibilities ranging from constituent and project management (framing of key approaches, high-quality constituent delivery) to administration (information technology, marketing, facilities). Partner closely with the Executive Director and directors to ch...

    • Editor of Publications
      • Mar 1987 - Aug 1993

      Responsible for the editorial planning, design, editing, and production of Business Perspectives magazine and the Memphis Economy newsletter. Designed and produced marketing materials for the University of Memphis’ (UM) College of Business and Economics.● Reduced typesetting costs per page by mor...

    • Assistant Editor
      • Jun 1985 - Mar 1987

      Responsible for writing and editing articles, taking photographs, designing and laying out pages, and managing all production functions of Southern Motor Cargo, a national four-color magazine with a circulation of 55,000 for trucking industry executives.

Education

  • Western Governors University
  • The University of Memphis

Suggested Services

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Industry Focus. “Nonprofit Organization Management”

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