Experience

• 

  Trade Me

  • Auckland, New Zealand

  • Product Designer / Researcher

    • Apr 2022 - Present
    • Auckland, New Zealand

    • Managed research/experimentation for large-scale product releases, directed teams to implement multivariate tests for optimisation• Collaborated with product managers/owners, analysts and engineers to define product success metrics and prioritzing backlog for squads• Frequently conducting data analysis for actionable insights that guide product decisions and inform wider teams• Currently leading Hotjar initiative to improve on site integration,enhancing accessibility for wider teams and championing CRO tools • Delivered web/app designs which adhered to accessibililty guidelines Facilitated and upskilled team members in user interviews plus created journey maps/surveys to identify painpoints and opportunities• Proficient in agile methodologies for swift value delivery - often applying thin-slice techniques to release designs early with space to iterate• Successfully conducted stakeholder workshops to align on decisions, spark ideation, and embed effective team strategies.Key achievements:• Redesigned search function, resulting in a notable 136% increase in search volumes for new cars on site• Designed special offer feature, resulting in a 166% increase in views and a 112% increase in watchlists for those listings• Achieved a key result of 65% increased user interaction on new360 spin video feature vs standard video

• 

  TheMarket.com

  • New Zealand
  • Retail
  • 1 - 100 Employee

  • Campaign Manager

    • Sep 2020 - Dec 2021

    • Managed website content from a strategic, copy, design standpoint including launching multiple major trading events on site • Optimised customer journeys on app/web landing pages to increase conversion and reach revenue targets• Collaborated with search, social & CLM to help inform campaigns• Analysed business metrics (impressions, CTR) to inform content placements• Increased CTR by 38% on major campaign landing page (Marketfest) landing page post-optimisation• Decreased bounce rate by 24% on Marketfest landing page vs prior year

  • Digital Content Co-ordinator

    • Aug 2019 - Aug 2020

• 

  Sony Music Entertainment

  • Auckland

  • Digital Content Producer

    • Aug 2016 - Mar 2019
    • Auckland

    • As the exclusive Content Producer, I managed in-house content creation and led website/content optimizations, actively measuring business metrics on content for continuous improvement• Produced creative tools for digital marketing channels, including website, streaming platforms, email and social media contributing directly to conversion optimization efforts• Formulated branded strategy content across artist profiles targeting key audiences with a focus on driving engagement with one video reaching 149k views on Facebook• Directed/produced “Stan Walkers’ New Takeover Behind the Scenes video' gathering over 64k views on YouTube, contributing to increased brand visibility, engagement aswell aseliciting positive audience sentiment