Experience

• 

  Anomaly

  • United States
  • Advertising Services
  • 700 & Above Employee

  • Managing Partner, Global Progress

    • May 2022 - Present

    Partner with global leadership to identify and implement the ideas and capabilities that will shape the future of Anomaly and our industry. Current focus includes the launch of our Media practice, integration of emerging technologies such as AI into how we work, and advancing our Transformation and Innovation expertise. Also continue to chair key accounts and high-priority client projects.

  • Managing Partner, MD Anomaly NY

    • Mar 2016 - Apr 2022

    Responsible for the day-to-day operation of Anomaly New York and oversight over a portfolio of clients.  Led the adoption of new models designed to protect what makes Anomaly different while maximizing individual impact.

• 

  Grey Group

  • New York, NY

  • EVP, Group Account Director

    • Dec 2011 - Feb 2016
    • New York, NY

    Marriott Hotels, Nestle (Haagen-Dazs), Darden (Red Lobster) Led integrated teams that developed innovative social, digital, PR, activation and content platforms that yielded short-term action, long-term engagement and drove the category. Managed the global re-positioning of the Marriott Hotels brand via the Travel Brilliantly campaign across all consumer touch-points. Pitched, won and oversaw the strategic and integrated overhauls of Red Lobster & Haagen-Dazs. Crafted and implemented agency-wide integrated strategic framework and processes.

• 

  Grey Group

  • SVP, Account Director

    • 2009 - 2011

    Canon DSLR cameras & DiageoLed development of new brand architecture and supervised creation of the "Beyond the Still" user-gen film project. The campaign firmly re-established Canon as number one in the DSLR category, created ongoing consumer engagement with a traditional brand and was recognized at Cannes with Gold, Silver and Titanium Lions.

  • VP, Group Management Supervisor

    • 2007 - 2009

    Diageo – Captain Morgan, Ketel One, Crown RoyalOversaw strategic evolution, new campaign development and integrated execution for Captain Morgan. Managed Ketel One pitch and campaign launch that reversed sales declines. Worked closely with brand and innovation teams, impacting business planning, portfolio architectures and brand extensions.

  • VP, Management Supervisor

    • 2005 - 2007

    Diageo – Crown RoyalLed development of thinking that returned Crown Royal to its core strengths, re-engaging lapsed consumers and driving double-digit growth. Partnered with brand team to craft and position brand extensions critical to long-term viability of the portfolio.

• 

  Gotham Inc.

  • United States
  • Advertising Services
  • 200 - 300 Employee

  • Interactive Services Director

    • 2000 - 2005

    Served as digital strategic lead for all agency clients and new business pitches. Guided several clients through their first digital initiatives, including web sites for Maybelline, Fidelity and Bausch & Lomb. Negotiated strategic partnerships and advised on site design and functionality. Developed all digital creative, production and media systems.

  • Account Director - Account Supervisor - Account Executive - AAE

    • 1998 - 2005

    E*Trade, AT&T, Fidelity, AOL, WebMD, Mentadent, Maybelline, NFL-United WayIn parallel, played key account role for top agency brands and launched many new successful campaigns. Advised Fidelity through the introduction of its online trading platform and helped bring their institutional business online. Part of small team that launched E*Trade, forever changing financial services. Transitioned SunCom brand through AT&T acquisition. Led several pro-bono assignments including WIC and successful NFL-United Way pitch.

  • Junior Media Planner - Assistant Media Planner

    • 1997 - 1998

    E*Trade, Pete’s Brewing Co., USA Today, New BusinessCreated all interactive media plans and designed digital media buying partnerships and procedures. Developed and negotiated traditional media plans for a range of clients.

• 

  Del Laboratories

  • Sales & Marketing Analysis

    • Jun 1995 - Aug 1996

    Analyzed sales trends and supported Sally Hansen and Orajel brand teams.