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Bio

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Chris Gesue is a seasoned entertainment and marketing professional with extensive experience in television, producing, digital media, and sponsorship. He has held various roles, including Consultant at NextUp Partners, Founder/Principal Consultant at G/5 Global Sports & Entertainment Consulting, Vice President, Athlete Brand Partnerships at Roc Nation, Director, Integrated Partnership Sales at WWE, and New Business Development - Entertainment Marketing at Starpower LLC, Don Buchwald & Associates. He graduated from Marist College with a Bachelor's degree in Communications.

Experience

  • NextUp Partners
    • New York, United States
    • Consultant
      • Sep 2021 - Present
      • New York, United States

      Led by one of the most diverse and accomplished leadership teams in sports, NextUp Partners consists of veteran senior and mid-level professionals with decades of proven success across sports leagues, teams, brands and creative agencies and a multitude of C-suite level relationships. Solutions are customized to the needs of the client and include end-to-end strategy and execution as well as affordable, fractional executives to help companies secure the resources, expertise, and intellectual capital they need to grow quickly and efficiently.

    • Founder, Principal Consultant
      • 2016 - Present
      • Greater New York City Area

      G/5 Consulting offers strategic guidance to start-ups from sports-tech, health & wellness, performance, blockchain tech, and esports on aligning with athlete ambassadors/investors. We also advise on sales, leadership, and execution strategy to brands, start-ups, agencies, leagues, and high-profile talent, from sports, entertainment, and the lifestyle space.Specialties include:Athlete ambassador/investor alignmentCelebrity/athlete endorsements & managementTalent procurementInfluencer marketing strategy and executionSponsorship sales, sales leadership & sales trainingBusiness developmentCampaign concept ideation

  • Roc Nation
    • Greater New York City Area
    • Vice President, Athlete Brand Partnerships
      • 2019 - 2020
      • Greater New York City Area

      Roc Nation is a premier, global, sports and entertainment organization, founded in 2008 by hip-hop mogul/cultural icon, Jay-Z and his three partners. I lead brand partnership development for an exclusive roster of NBA, NFL, MLB, and International Soccer players, throughout North America.

  • WWE
    • Greater New York City Area
    • Director, Integrated Partnership Sales
      • 2014 - 2016
      • Greater New York City Area

      Member of the global integrated & digital sales team, overseeing brand partnerships with a keen focus on endorsements for the full roster of WWE talent. Developed and modified go to market strategy for over 100 globally recognized sports entertainers, including John Cena. Generated new revenue streams by hunting Fortune 500 brands and their agencies. Leveraged relationships with key decision makers to expand talent driven deals into multi-channel property, digital/social media partnerships across WWE assets.

    • New Business Development - Entertainment Marketing
      • 2012 - 2013
      • NYC

      Starpower is a talent integration agency that combines unprecedented celebrity access and relationships with non-traditional strategies and ideas.Oversaw new business development for a growing, boutique, branded entertainment marketing agency. Guided brands, and their agencies, on partnerships and alliances with high profile talent, properties and content, from entertainment, sports, music and lifestyle.

    • United States
    • Entertainment
    • 300 - 400 Employee
    • Sr. Agent, Sports & Celebrity Marketing
      • 2007 - 2012

      Negotiated commercial endorsement, branded partnerships, personal appearance, and broadcast media contracts for agency's celebrity and sports clients. Established and maintained relationships with advertising, public relations, and talent procurement agencies, as well as sports networks and digital media companies. Cultivated relationships with celebrities, athletes, managers, publicists, and agents, to expand working client roster.

    • Commercial Voice-Over Agent
      • 2004 - 2007

      Created performance opportunities in the commercial / television network / movie promo market for 200+ voice-over performers. Negotiated rates and retainer contracts.

    • Agent Assistant
      • 2003 - 2004

Education

  • Marist College
    Bachelors, Communications
  • John F. Kennedy Catholic Preparatory School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Entertainment”

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