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Bio

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Chris Ferraro is a seasoned sales and marketing professional with a strong background in wine and hospitality. He has held various leadership positions, including Sales Director and Vice President of Sales, and has experience in product marketing, event management, and customer service. He holds a WSET 2 certification with merit and a Bachelor of Arts degree from Tufts University.

Experience

    • Vice President of Sales - East Region
      • Jan 2024 - Present
    • Sales Director--New England & Mid West Heartland
      • Feb 2016 - Present
      • Boston

      Appointed Sales Director of New England for Barton & Guestier/Patriarche USA in February 2016

    • Massachusetts Field Sales Manager
      • Jan 2014 - Feb 2016
  • Rolivia, Inc
    • Boston, MA
    • Director, U.S. Sales & Marketing
      • Apr 2011 - Jan 2014
      • Boston, MA

      Director of Sales & Marketing for Rolivia, Inc, a direct wine importer specializing in fine Italian wines. Rolivia represents some of Italy's largest and most acclaimed wine producers including Sensi and Nicosia.

    • President
      • Sep 2008 - May 2011

      Lead consultant for hospitality enterprise operations and marketing. Serve to reduce expenses, increase profits, and maximize market exposure for all clients.

    • Sales Officer
      • Apr 2006 - May 2009

      • Exceeded annual sales goals for three consecutive years with Sovereign Bank and served as part of team that saw Health Savings Account (HSA) product adoption grow by over 300%• Created HSA product educational material, internal marketing communications and led seminar training at all levels for...

    • Beverage Manager
      • Sep 2004 - Apr 2006
      • Boston, MA

      Collaborated on global wine list and developed original cocktail menu to complement cuisine of James Beard Award-nominated chef Pino Maffeo.

    • Account Manager/Spokesmodel
      • Jan 2004 - Sep 2004

      Performed direct sales and distribution of new Anheuser-Busch product line resulting in 15% market penetration of target area while working with Snap Marketing.

    • Assistant General Manager
      • Jan 2001 - Nov 2003

      • Surpassed revenue goal of $3.5 MM for first year of new restaurant operation, Teatro by maintaining consistency of unparalleled service, product excellence, and low operating cost• Led Training and created employee handbooks, best practices and original service manuals instructing company polic...

Education

  • 2022 - 2022
    Wine & Spirit Education Trust
  • 1997 - 2000
    Tufts University
  • 1994 - 1996
    Phillips Academy
  • Andover High School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Wine and Spirits”

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