Experience

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  Karbon Speed

  • Encinitas

  • CEO

    • Oct 2013 - Present
    • Encinitas

    Karbon Speed LLC manufactures high-performance carbon fiber bicycle wheels and other cycling equipment. www.KarbonSpeed.com

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  The Activation Group LLC

  • Beverly Hill

  • Senior Director of Operations & Logistics

    • Jan 2012 - Present
    • Beverly Hill

    The Activation Group is a motorsports marketing and event production company specializing in developing, branding, and executing successful events. Website: www.theactivationgrp.comResponsibilities and Achievements:Program development, production event operations.Create activation strategies to help meet client event marketing and business objectives.Track partner objectives, marketing platforms and activation efforts.Built new revenue streams for event stakeholders and local businesses.BMW Advanced Driving & Sales ProgramsPursued and nurtured a business alliance with BMW USA, and operated through the Southern California Dealers Association, to develop an advanced driving programs for returning customers and other exclusive BMW clientele. Developed sales-incentive programs executed at Southern California dealerships and various off-site locations. Programs were executed at various events, such as golf tournaments, wine-tasting, charity, and other specialty events, specifically to cultivate new customer leads and to drive sales.Administrative Director for a BMW Pop-Up Showroom at South Coast Plaza. Scheduled and coordinated bi-weekly new display vehicle rotations. Costa Mesa, California; 2014 – 2016.Motorcycle Racing EventsFlat Track Finals, Pomona, California; 2013 - 2015. Event Manager / Site Coordinator / Sponsorship Coordinator / Media Relations. Arizona Mile, Phoenix, Arizona; 2016, 2017. Logistics Director / Sponsorship Coordinator / Media Relations. Websites: www.ArizonaMile.com; www.AmericanFlatTrack.com Hospitality EventsKV Racing Team – developed and managed team hospitality services at the Long Beach Grand Prix; 2012 – 2016 and at Sonoma Raceway; 2015 - 2016.Automobile Association of America – developed and managed hospitality services at the Auto Club 400; 2015 – 2017.

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  Red 5 Racing

  • Owner

    • Jul 1989 - Present

    Red 5 Racing is a sports marketing and event production company focusing on the development, production, and management of competitive events, as well as owning and operating one of the finest women's professional cycling teams of its era. It all began with a series of "pirate" mountain bike races in the Santa Monica Mountains in the early eighties that developed in to a business based on passion, Red 5 Racing. Responsibilities and Achievements:Coordinated municipal permitting and privately held property access contracts.Manage event program development, logistics and production.Pursues and nurtured business and community alliances.Secured event partnerships/sponsorships.Design partner/sponsor marketing and sales strategies specific to each event.Manage advertising campaigns.Red 5 Racing Bicycle Event Production Highlights:Developed and operated over 100 road and mountain bicycle racing events, highlighted by:California State Championship events on both road and dirt.Brentwood Grand Prix.Oceanside Grand Prix.Irwindale Speedway Racing Series.Red 5 Racing Women’s Professional Cycling Team: Owned and Operated from 2000 – 2004Rider and staff selection and developmentRace schedule and logistics developmentMarketing and media development and coordinationTeam ranked in the top ten for three consecutive years in the U.S. by USA Cycling and generated over 100 million impressions, increasing brand awareness and sales with team partners.Contracted Event Production and Management Services:North Star Grand Prix, www.northstarbicyclefestival.com, Stage Manager, Partnership Development; 2004 to presentBike the Coast, www.bikethecoast.com, Course Director; 2011 to presentSuperWeek Pro Tour; Director of Operations and Logistics; 2008 – 2014Callville Bay Classic, Sponsorship Activation and Operations Manager; 2009 – 2011US Open Cycling, West Coast Operations Manager; 2007Del Mar Criterium Series, Operations Manager; 2006 – 2008The list goes on...

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  Podium Cycles

  • Owner

    • Mar 2006 - Jan 2010

    Podium Cycles is a cycling e-commerce site, handling high-end bicycles and components. We also offer in depth client training programs, specific to their fitness goals.