Okay, let’s tackle this. So Chris Chavez has 50 years of experience as a President at Distec Supply Co., Inc. That’s a long time, especially in a single role. His skills in management, sales, and strategic planning are in demand. Location is Temecula, CA, which is in the Inland Empire region of Southern California. This area has a relatively low cost of living compared to other parts of the country. Considering his experience and skills, I would estimate his hourly rate to be around $150. This is slightly lower than what I would expect for someone with his experience in a more expensive location like San Francisco or New York City. However, it's still a good rate for someone with his level of experience and expertise in a more affordable region.