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Chris Baca is a seasoned executive director with over a decade of experience in leading nonprofit organizations, including Meals on Wheels West and Community Health Charities America. A skilled fundraiser and marketing expert, he has successfully secured millions of dollars in donations from top-tier organizations, including Toyota, Kaiser Permanente, and Los Alamos National Labs. With a proven track record of growth and innovation, Baca has been recognized for his leadership and expertise in the nonprofit sector, including being named a Billboard magazine nominee for Independent Promotion/Marketing Executive of the Year.

Experience

  • Meals on Wheels West
    • Santa Monica, California, United States
    • Executive Director
      • Jan 2014 - Present
      • Santa Monica, California, United States

    • United States
    • Non-profit Organizations
    • 100 - 200 Employee
    • Regional Development Director
      • Jul 2010 - Jul 2012

      • Obtained one of twelve designations as a “Suggested Agency” at Wells Fargo Bank with more than $1.3 million in documented donations• Exceeded goals and received performance bonuses in 2011 and 2012• Created and managed a regional prospect list of more than 150 prospects including securing new clients• Made “the ask” to 40% of prospects• Obtained grants/sponsorships from Kaiser, Comcast, Wells Fargo and Los Alamos Nuclear Labs• Managed budgets, staff, financial reporting, events, programs and client relations• Trained, motivated and collaborated with Community Health Charities (CHC) affiliate Presidents and Development Directors in California, Washington, Utah, Colorado, Nevada, Arizona, Idaho, Oregon and New Mexico to secure new clients, implement fundraising campaigns, maximize donations and increase participation• Consulted existing clients including Toyota, Kaiser, State of Nevada, University of Washington, City of Salt Lake, Los Alamos National Labs, WellPoint, Ameristar Casinos and additional public and private sector organizations to revitalize and grow annual fundraising campaigns• Recruited Community Health Charities Board Members from Kaiser, City of Hope, Atlanta Public Schools• Selected by Board Chair of Community Health Charities America (CHC) to serve on National Marketing Committee• Created "Employee Engagement 365" as the brand for CHC's three major programs in 2011. It was revised to "Engagement 365" and rolled out as CHC's principal brand March 2013. • Created the phrase "Volunteer Matters 365" as the brand for Community Health Charities online volunteer program in 2011. • Created donor materials including PSA's, PowerPoint decks, brochures and fact sheets• Produced 2012 "Trends in Employee Engagement Summit" at California Endowment that featured presentations by Nestle, Toyota, County of Los Angeles and Kaiser. Produced webinar by Heather Mansfield, author of "Social Media for Social Good."

    • Executive Director, Los Angeles/Central Coast
      • Oct 2005 - Jun 2010

      • Increased donations to Community Health Charities (CHC) from Toyota from $50,000 to $150,000 in a three year period• Grew Kaiser Permanente donations to Community Health Charities by more than 30% with five consecutive years of growth• Increased donations from City of LA, Combined Federal Campaign Los Angeles, Ventura Combined Federal Campaign, County of Santa Barbara and additional public sector organizations• Created electronic and traditional marketing campaigns for annual giving campaigns at LAUSD, Kaiser, City of Los Angeles including designing websites, writing mission statements, creating logos, producing and directing PSAs• Designed and created Community Health Charities California donor brochures that were adopted by Community Health Charities America for nationwide use• Appointed by President of Community Health Charities America as Chair of Marketing Committee and principal speaker at CHCA annual national conference• Produced multiple donor recognition events at exclusive locations including securing the Capitol Records Tower, Fox Studios Commissary, Dodger Stadium, LA Center Movie Studios, Los Angeles City Hal Bradley Tower and Petersen Automotive Museum• Hired, trained and motivated Community Health Charities’ Los Angeles/Central Coast staff • Managed CHC Los Angeles budget

  • Community Health Charities California
    • Los Angeles/Central Coast
    • Development Director
      • Apr 2005 - Sep 2005
      • Los Angeles/Central Coast

      • Exceeded revenue goals and was promoted from Development Director to Executive Director in less than six months• Secured new fundraising campaigns with Los Angeles DWP, City of Pasadena, City of Beverly Hills, City of West Covina and additional public sector organizations. • Secured sponsorships from Kaiser Permanente, Comerica Bank and Fox Studios• Managed and grew fundraising campaigns with WellPoint, City of Los Angeles, Kaiser, Toyota, LAUSD, City of Santa Barbara, Combined Federal Campaign Los Angeles, County of Santa Barbara, Combined Federal Campaign Ventura, City of Long Beach and more• Contacted and booked newscasters from Fox Channel 11, KCBS-TV and KFWB radio as hosts for events and received airtime for these events• Produced events at Capitol Records Tower, Fox Studios Commissary, Petersen Automotive Museum, The Stadium Club at Dodger Stadium and Los Angeles City Hall • Produced “Best Practices Summit” with more than sixty attendees including Los Angeles Clippers, Jacobs Engineering, Toyota, Molina Healthcare, United Way Los Angeles, County of Los Angeles and Nestle. Event sponsored by Kaiser• Developed relationships with government officials, prospects, donors and volunteers in Los Angeles, Ventura and Santa Barbara counties• Collaborated with more than fifty Community Health Charities’ member charities including Susan G Komen, St Judes Children’s Hospital, City of Hope, Autism Speaks and Pancreatic Cancer Action Network

    • President
      • 1994 - 2005
      • Los Angeles

      Buzz Promotion/Artist Development focused on artist management, Alternative radio promotion, music marketing, artist development, and music licensing.• Secured multi-million dollar Epic/Sony record deal for artist Save Ferris • Negotiated multi-album Warner Chappell publishing deal for artist Save Ferris• Oversaw film/tv/commercial music licensing deals with Toyota Motors Japan, Disney Studios, Touchstone Pictures, Tristar Pictures and Columbia Pictures earning more than one million dollars in royalties• Independent radio consultant to Island Records, Warner Bros Records, Universal Records• Billboard magazine nominee Independent Alternative Promotion Executive of the Year• Nominated Virtually Alternative trade magazine: Independent Promotion/Marketing Executive of the Year• Nominated Gavin Report: Independent Alternative Promotion Executive of the Year• Awarded Platinum Records for “10 Things I Hate About You” soundtrack (Hollywood/Disney Records) and Filter “Short Bus” (Warner Bros Records) • Created promotion and marketing plans for artists • Supervised multiple national and international artist tours including US, Japan, UK, Mexico and EuropeManaged:• Save Ferris: Sony/Epic artist that sold more than one million records worldwide• Switchfoot: re:Think artist multi-Platinum artist• Sensefield: Warner Brothers Records artist

  • Imago/RCA Records
    • Hollywood, CA
    • Regional Director Promotion
      • Sep 1993 - Oct 1994
      • Hollywood, CA

      • Promoted all radio formats in Southern California and the Southwest with a focus on Rock and Alternative Rock stations including KROQ• Created marketing plan for initial Paula Cole release• Worked with Henry Rollins on his first Billboard charting album, The End of Silence• Worked with Richard Butler, (Psychedelic Furs) new project, Love Split Love

  • Curb/MCA Records
    • Burbank, CA
    • National Director Rock Promotion & Marketing
      • May 1992 - Sep 1993
      • Burbank, CA

      • Created and implemented a promotion and marketing plan for Lyle Lovett’s breakthrough album, Joshua Judges Ruth, resulting in a Top 10 Adult Alternative track and Top 30 Rock Radio track • Designed all trade and consumer advertising for Lyle Lovett album• Created and implemented a promotion and marketing plan for Delbert McClinton, resulting in a Top 5 track, Every Time I Roll the Dice• Designed all trade and consumer advertising for Delbert McClinton project• Hired and lead a independent promotion team of twelve and a Curb staff of five• Personally worked major market rock radio stations• Worked with legendary producer Don Was on Delbert McClinton remixes

  • Capitol/EMI Records
    • United States
    • National Director Promotion & Marketing
      • 1985 - 1991
      • United States

      • Recipient more than twenty Platinum and Gold records including Red Hot Chili Peppers, David Bowie, Duran Duran, Bobby McFerrin, Queensryche, Richard Marx, Pet Shop Boys • Worked closely with Red Hot Chili Peppers resulting in their breakthrough Gold album “Mother’s Milk”• Created promotion and marketing plans for Capitol/EMI artists including David Bowie, Pet Shop Boys, Kate Bush, Queensryche • Billboard magazine nominee Major Label National Rock Promotion/Marketing Executive of the Year• Personally promoted a portfolio of major market Rock and Alternative radio stations including KROQ, Live 105, WBCN, 91X, KEDG • Directed, supervised and mentored a staff of fourteen

Education

  • California State University-Northridge
    Bachelor of Science (BSc), Political Science, Journalism,History
  • Santa Monica High School

Suggested Services

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Industry Focus. “Nonprofit Organization Management”

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