Experience

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  Delta Water Products

  • Chilliwack, British Columbia, Canada

  • Marketing Manager

    • Mar 2024 - Present
    • Chilliwack, British Columbia, Canada

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  Longboard Architectural Products

  • Abbotsford, British Columbia, Canada

  • Marketing Coordinator/Team Lead

    • Oct 2022 - Feb 2024
    • Abbotsford, British Columbia, Canada

    Orchestrated a multifaceted approach (9-Point Strategy), yielding impressive results, including a 600% increase in social media engagement within four months and a 60% open rate for email marketing campaigns, outperforming industry standards by 40%. Led ongoing initiatives, which contributed toward the launch of a new residential product line. Identified opportunities for expansion and market segmentation impacting sales enablement and increasing brand awareness. Created various marketing and sales materials such as the Brand Compass, a Go-To-Market strategy flowchart, and ABM-focused projects, improving the company's competitive advantage while paving the way for growth.

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  Clearbridge Business Solutions

  • Technology Marketing Coordinator

    • Apr 2022 - Sep 2022

    Oversaw the marketing department while delegating tasks and brainstorming new campaign ideas, leading to collaboration with the CEO and a subsequent increase in marketing campaign performance. Weekly tracking and monthly/quarterly reporting revealed significant growth in awareness and demand generation, while the Customer Outreach Campaign improved customer satisfaction and retention rates. Established the Clearbridge Playbook, which enhanced operational efficiency, and led a cybersecurity mandate to promote differentiators. This included monthly webinars with an average rating of 8.58/10 (60-80 participants) and email campaigns with an impressive open rate of 79%.

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  i-Open Technologies

  • Abbotsford, British Columbia, Canada

  • Online and Digital Marketing Specialist / Brand Manager @directfood.store @agrilyze

    • Jan 2020 - Apr 2022
    • Abbotsford, British Columbia, Canada

    Worked cross-functionally to spearhead a DTC loyalty program and e-commerce landing pages, utilizing A/B testing techniques to optimize content across email marketing and social ads, ultimately refining customer personas. Contributed to a 30% increase in sales upon website launch, which was bolstered by online and offline marketing efforts, including a promotional video garnering over 90K views. Through word-of-mouth efforts, successfully onboarded 4-5 new vendors monthly, fostering robust partnerships via partner profile initiative. Additionally, by employing a strategic approach to content creation and distribution, such as producing engaging films and newsletters, significantly enhanced engagement metrics, with open rates reaching 36% and an average click-through rate of 8%.

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  VanWhistle Media

  • New Westminster, BC

  • Lead Sales Strategist

    • Nov 2018 - May 2019
    • New Westminster, BC

    Working directly with the CEO on strategic art direction and communication strategy, I pioneered a novel business model and marketing approach that facilitated the establishment of a robust network, introduced innovative services, and enhanced brand awareness. Leveraged social media, email marketing, and in-person engagements to meticulously execute business development initiatives, driving a 20% increase in sales.

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  Bell

  • Canada
  • Telecommunications
  • 700 & Above Employee

  • Corporate Account Manager

    • Mar 2012 - Nov 2018

    As a Corporate Account Manager at Bell Mobility, I fostered strong relationships with 30 accounts in the construction, retail, and oil and gas verticals, driving exceptional results in the enterprise segment. I efficiently resolved service and billing issues at a corporate level, providing essential administrative support to optimize communication projects for clients. Additionally, I spearheaded the implementation of new coding metrics, enhancing customer request classification and improving team productivity by 43% while continually demonstrating superb problem-solving skills and adaptability.

  • Small Business Account Manager

    • May 2013 - Nov 2013

    In a dynamic sales environment, I seamlessly managed inbound and outbound customer interactions, leveraging my proactive approach to drive impressive results. Through targeted efforts, I increased new activations and port-ins from prospective and existing clientele by 20%, showcasing my ability to capitalize on opportunities effectively. My strategic implementation of the sales process model, tailored to align with client business needs and decision-making processes, consistently adhered to Bell's solution selling standards, contributing to a 20% improvement in client satisfaction and retention rates.

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  Preston Mobility Inc. / Bell Mobility

  • Various

  • Device Deployment Facilitator

    • Aug 2015 - Sep 2015
    • Various

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  Bell

  • Canada
  • Telecommunications
  • 700 & Above Employee

  • Medium Corporate Client Care Representative

    • Apr 2011 - Mar 2012

    As the prime representative for Canada Wide Communications, I managed the dispatch of rental cellular services to the BC film industry, showcasing exceptional organizational skills and the capacity to handle logistical challenges adeptly. My dedication to enhancing customer satisfaction was evident in my ability to achieve positive survey results through thoroughness, responsiveness, and persuasive communication, ultimately contributing to increased first-case resolutions and overall operational efficiency.

  • Business Client Care Representative

    • Sep 2008 - Apr 2011

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  Bubbles + Blocks

  • Calgary, Canada Area

  • Co-owner and Chief Art Director

    • Feb 2005 - Mar 2008
    • Calgary, Canada Area