Experience

• 

  Hong Kong Technology Venture Company Ltd

  • Hong Kong SAR

  • Head of Business Development - Macau

    • Sep 2022 - Present
    • Hong Kong SAR

    First staff on the project. Led expansion into Macau for HKTVMall, its first overseas market outside of Hong Kong. Achieved cumulative GMV of HKD tens of millions after 12 months of launch.Demonstrated GRIT in navigating the challenges, difficulties, and intricacies associated with launching a new platform in a new market.Led strategic initiatives, including system (APP) development, logistics & operations, and marketing & promotion. Managed budgets with full P&L responsibility.

• 

  Key Opinion Friends Limited (HKTV Group)

  • Hong Kong

  • Founder & CEO

    • May 2021 - Jun 2022
    • Hong Kong

    - The first internal entrepreneurial case within HKTV Group.- Recruited local livestream shopping hosts; grew and supported hosts with strategic training and development plan- Managed more than 500 hours livestream shopping show in HKTVmall- Achieved more than HK$ 10 million GMV in HKTVmall- Produced livestream shopping shows for more than 30 brands, including grocery, personal care & health, beauty, gadget & electronic, dining & lifestyle, sportswear

• 

  微辣 Manner

  • Chief Operating Officer

    • Dec 2018 - May 2021

    - Manage daily operation in Macao and Hong Kong branches - Develop business in digital marketing, e-commerce- Assist the board, investor relationship management

  • Director of Sales and Marketing

    • Jul 2017 - Nov 2018

    - Established Hong Kong branch in 2018- Managed advertising sales teams in Macao and Hong Kong- Implemented strategies to achieve sales KPI- Increased annual sales revenue by 60%- Developed more than 170 new clients in Hong Kong and Malaysia

  • Account Manager

    • Jun 2016 - Jun 2017

    - Established and managed the advertising sales team in Macao- Implemented strategies to achieve sales KPI- Increased annual sales revenue by 300%- Developed more than 100 new clients in the Macao

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  Eyecatercher Communication Ltd.

  • Macao SAR

  • Project Executive

    • Mar 2015 - May 2016
    • Macao SAR

    - Executed exhibitions and PR events- Developed new clients for exhibitions and events- Social media management