Experience

• 

  Supercell

  • Seoul, South Korea

  • Marketing Analyst

    • Aug 2020 - Present
    • Seoul, South Korea

• 

  Coupang

  • Seoul, South Korea

  • Sr. Manager, Growth Analytics in Growth Marketing

    • Jan 2020 - Jul 2020
    • Seoul, South Korea

    Lead Coupang Growth Analytics Seoul team supporting Channel Marketing and CRM Operations.

• 

  Blizzard Entertainment

  • United States
  • Entertainment Providers
  • 700 & Above Employee

  • Sr. Publising Manager

    • Apr 2019 - Jan 2020

    • Work as main strategy and data driven insight resource of Blizzard Korea- Provide data driven insights for publishing initiative planning, execution and postmortem of Blizzard Korea- Provide market and business update featuring deep dive status analysis for financial planning- Provide deep dive analysis for key business topics- Lead franchise leads and each franchise commercial review meetings - Publish monthly Korean gaming market report to global executives- Publish key competitor tear down analysis report

  • Sr. Asia Business Intelligence Manager

    • Jan 2016 - Apr 2019

    • Managing the Blizzard APAC regional Business Insights team- Established APAC Regional BI team and work as an exclusive resource for data analysis and reporting in APAC region- Support for China, Korea, Japan, Taiwan, South Eastern Asia, and Australia/New Zealand regions- Set up the region customized data reporting and analysis package for expansion launches and events; * Performance tracking dashboard > Regular(weekly) update report > Deep dive review analysis (launch 1-month review / event wrap up review)- Support regional teams’ publishing initiative planning, execution, and evaluation by providing data-driven market & player insights, initiative performance tracking tool (Tableau dashboard) and postmortem analysis- Provide tools to monitor daily business performance and player behavior (regular reports / Tableau dashboards)- Provided data-driven insights on regional business questions and issues by ad-hoc deep dive analysis- Co-work with HQ BI to implement global initiatives

  • Business Intelligence Developer

    • Dec 2012 - Dec 2015

    - As a dedicated data analyst for Overwatch, Diablo3 and Battle.net development team, provide customized data analysis and build visualization dashboards and conventional reports utilizing Tableau and SSRS to answer business and development questions- From the early development stage of Diablo 3: Reaper of Souls and Overwatch, provide detailed game data analysis for monitoring game play and readjusting game development direction- Supported Battle.net team for monitoring the performance of B.net app and finding problem area with visualization dashboards and ad-hoc data analysis- Support other internal departments with custom data analysis- Built customized reports to track business and project performance and customer behavior- Built and maintained business tracking reports for multiple franchises- Provided Regional offices with regular business and customer behavior tracking reports customized to the local business environment

  • eCRM Manager

    • Apr 2009 - Dec 2012

    • Business Analytics :- Closely monitored and analyzed business performance indicators by gathering and synthesizing relevant data and led analyses to develop strategic business directions for Blizzard products in Korea• Business Reviews :- Worked on business review reports to update senior executive leadership on the status of current Korea business and support the decision-making process• Consumer Behavior Analyses :- Established consumer behavior tracking mechanism and developed quarterly user analysis reports to understand changing customer needs and play pattern and communicated findings from analyses to management • Revenue Projection :- Led Blizzard Korea revenue projection based on historical financial data, performance indicators and market/customer insights in collaboration with the Brand and Finance teams- Engaged in developing annual budgeting, forecasting and reviewing revenue on a quarterly basis• Marketing Research :- Designed and led consumer research/survey projects as needed by management and Marketing

• 

  SC Johnson

  • Gangnam-gu, Seoul, Korea

  • Market Research Manager and Assistant Brand Manager

    • Apr 2007 - Apr 2009
    • Gangnam-gu, Seoul, Korea

    as Raid ABM• Delivered financial goals and objectives for Raid business and executed global strategies accordingly- In FY07/08, Category overachieved annual revenue target by +4.1% and market share target by +1.5%, via focused Bait support, such as successful gold Bait sampling and alternative media supportas Market Research Manager• Implemented HQ and local initiated Marketing research projects • Led analyses and managed reporting process for Nielson Retail Audit data• Utilized Global Marketing knowledge pool and data to support Marketing team − Quantified the business impact of F-Killer brand migration and led communication and coordination with HQ- Led development of new F-Killer Aerosol copy through qualitative and quantitative study- Successfully qualified new products (Air Care, Pest control products)- Executed annual ad tracking study and managed quality of research results to gather business insights- Quantified and clarified potential impact product-related issues may have on business

• 

  Research International

  • Gangnam-gu, Seoul, Korea

  • Research Executive

    • Apr 2003 - Apr 2007
    • Gangnam-gu, Seoul, Korea

    • Responsible for managing research projects throughout the execution and results reporting cycle• Responsible for key accounts (clients) management and business partnership with SKY (mobile phone brand) and Samsung SDS (IT service provider)Project Experience• Samsung Worldwide Brand Study (BAS) (2005)• SKY Brand and Ad Study (2006~2007)• GS Home Shopping Brand and Consumer Satisfaction Study (2006~2007)• SKY New Mobile Phone Product Testing (2006~2007)• Japan Online Game Market Study & Game Concept Testing (2007)• Samsung SDS Customer Satisfaction Study (2007)

• 

  LG Credit Card Company

  • Gangnam-gu, Seoul, Korea

  • Data Analyst, CRM

    • Apr 2002 - Apr 2003
    • Gangnam-gu, Seoul, Korea

    • Analyzed internal transaction and consumer profile data to design VIP marketing plan• Established and managed VIP marketing plan- Monthly reward program based on transaction pattern and demographics- VIP consumer loyalty program• Engaged in the implementation of Siebel CRM Tool - Co-worked with consulting firm to introduce Siebel CRM tools