Bio
Experience
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Tradelink Electronic Commerce Limited
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Hong Kong
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Independent Non-Executive Director
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Feb 2015 - Present
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Hong Kong
Tradelink Electronic Commerce Limited was set up in 1988. As the pioneer of e-Commerce in Hong Kong, Tradelink has been providing Government Electronic Trading Services (GETS) for the trading community since 1997. It also offers a wide range of Business-to-Business services, digital certification services and online security solutions.Besides being a Board member, also is member of : Audit Committee, Investment Committee and Corporate Governance Committee
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Hong Kong
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Retail
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700 & Above Employee
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Project Lead - China Expansion
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May 2018 - Oct 2018
Led discussion with potential partner to expand our foothold in China.
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Finance Director, North Asia Food
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Apr 2016 - Apr 2018
Responsible for managing the financial performances of North Asia Food, covering Supermarkets and Convenience Stores in Hong Kong, Macao, Taiwan and Guangdong. Reviewed results against target, analyzed risks & opportunities and escalated as appropriate. Supported Group CFO on various projects like Co-brand Credit Card, Finance Competency Model, etc. Also in charge of Accounting Services team (outsource + in-house). Streamlined headcount from 160 to 130, via processes reengineering and technology upgrade, e.g. Robotics Process Automation, Electronic Data Interchange application, etc..In addition, oversee the Properties & Facilities Management Team, covering ~15 company owned properties and offices.
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Senior Region Financial Planning & Analysis Director , Greater China Region
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Jun 2012 - Dec 2014
Drive Planning processes and deliverables (e.g. Annual Operating Plan) for China Region Beverages and Foods businesses (System Turnover US$ 2 bil). Review performance against target, analyze risks & opportunities and execute contingency plans as appropriate. Control Region HQ General & Administrative budget. Evaluate key capital investment request in terms of business fit and financial return to PepsiCo. Key FP&A contact with AMEA Sector ; head office in Dubai
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China Beverages Franchise CFO and Senior Region Financial Planning & Analysis Director
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Jan 2014 - Jul 2014
On top of FP&A, took on additional responsibility as China Beverages CFO since January 2014. Partner with China Beverages Franchise Vice President to develop and execute business strategies to drive sustainable and profitable growth. Lead financial and performance management and enhance Franchise governance
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PepsiCo / Tingyi Allicance Integration Project Management Office
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Oct 2011 - May 2012
Set up and led Project Management Office to execute an enormous and complex undertaking to integrate the 2 beverages organizations; impacting 25,000+ PepsiCo employees and 23 Joint Venture Bottlers (with 18 China partners). Critical work-streams included : Regulatory, Legal, Change Management, Sales, Operations, Marketing, Tax, Treasury, Finance and IT. Examples of tasks accomplished :• Supported Legal to prepare and sign 20+ elaborate legal and commercial documents including: Contribution Agreement, Investor Rights Agreement, Exclusive Bottling Agreement, etc..• Liaised with Treasury and Tax to realize complicated business restructuring and tax filings• Assisted Procurement to hand over long term contracts • Ensured Finance completed Closing Statements on time• Set up requirement and processes for the new operating model
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Senior Finance Director, South Cluser Bottling Operations
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Aug 2009 - Sep 2011
Appointed as head of Finance for South Cluster which geographically covered >10 market units in Guangdong and Hainan, with a turnover of US$ 400 mil, and supported by 6 manufacturing plants. Besides managing the on-going financial matters (with >140 staff) , drove following to drive efficiency and achieve synergy :• Consolidated Control, Planning and IT teams on to Cluster level• Took an active role to support set-up of China Financial Shared Service Center in Shanghai. Transferred >30% of finance transactional activities to the new Center and streamlined local organization by 10 less headcounts
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SAP Project Business Lead, Greater China Region
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Jun 2006 - Jul 2009
Led Project Team (with members from Sales, Manufacturing, Finance, IT and Outside Consultant) to develop blue-print, realize configuration and implement SAP in China; one of the 4 markets to pioneer the new ERP solution in PepsiCo International markets. Total investment US$30 mil. This resulted in significantly improved data integrity, addressed deficiencies in back then non-integrated systems and enabled seamless integration of new manufacturing plants and businesses
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CFO, Shenzhen Bottling Joint Venture
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Feb 2004 - May 2006
During tenure as CFO, headed a team of over 50 staff from Control & Reporting, Operating Finance, Planning and IT. Started-up a manufacturing plant in Jiedong. Also took the lead in implementing critical control points, which helped enhanced control environment and resulted in a favorable audit rating for the operationShenzhen was the largest and most profitable Bottling Joint Venture for PepsiCo in 2005
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Planning Director, China Buiness Unit
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Jun 1999 - Jan 2004
Managed key planning deliverables; like Annual Operating Plan, Forecast, Variance Analysis and Performance Management. Provided analytical support to various functions. Worked with different market portfolios, countries and operating modelsSupported M&A analysis. Worked on Quaker deal evaluation for China
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Planning Manager
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Mar 1991 - May 1999
Worked on different markets / portfolios ; including Australia, Asia, India and Eastern Europe
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Business Services Supervisor, Asia Pacific Region
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Jan 1990 - Feb 1991
Consolidated Business Analyses and Distribution Departments. Started up new computed-based ordering system the trading activities
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Distribution Planner, Asia Pacific Region
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Oct 1989 - Dec 1990
Procured cargo space and negotiated freight contracts with cargo carriers. Liaised with supplier to optimize production / shipping schedule. Settled claims and other disputes with 3rd parties
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Exxon Chemical
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Hong Kong
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Business Analyst, Asia Pacfici Region
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Apr 1986 - Jul 1989
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Hong Kong
Stewarded financial results of 13 affiliates in Asia Pacific Region. Provided analyses on current performances to managers
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Nestle S.A.
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Hong Kong
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Marketing Executive
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Jul 1985 - Mar 1986
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Hong Kong
Assisted Product Manager to market Milk products including brands like Nespray and Carnation
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Education
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1983 - 1985The Chinese University of Hong Kong
Master of Business Administration (MBA), Marketing/Marketing Management, General -
1981 - 1983The University of Western Ontario
Bachelor's degree, Economics and Administrative & Financial Studies -
1973 - 1980St Stephen's Girls' College
Secondary
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