Experience

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  Publicis Luxe

  • Shanghai, China

  • Business Director

    • Nov 2022 - Jul 2023
    • Shanghai, China

    Business Director of Publicis LUXE - joint the agency in November 2022, Cheyenne performs as the Key Client Contact/Project Leader/Business Driver while the General Manager was on leave for 2.5 months. The key luxury clients Cheyenne serving include Guerlain, Parfums Christian Dior, Bvlgari Parfums, FENDI, Sephora, Boucheron. Besides client and project management, Cheyenne is also being part of the captain team, working with Managing Director directly on new pitches, supporting internal talents, services and deliverables transformation.Cheyenne was appointed to be the 360 business leader for the client Chow Tai Fook Jewelry Group, one of the Top 10 Global Luxury Brands. Being a core team member, Cheyenne was leading the formation of global brand communications and creative strategy, as well as creative execution of the first Chow Tai Fook 360 global campaign.

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  Shanghai N31 Latitude Digital Solution Studio

  • Shanghai, China

  • Co-Founder / Business Director

    • Mar 2021 - Nov 2022
    • Shanghai, China

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  Ogilvy

  • Shanghai City, China

  • Group Account Director / Project Director

    • Aug 2013 - Feb 2021
    • Shanghai City, China

    [Leading Luxury Hotel Brands Management in IHG Greater China]• Partnered with Global Brand Management (GBM) group for the new Regent brand development, in terms of brand hallmarks, service framework, brand book, brand presentation, brand orientation training materials, GBB audit, brand assets for hotels to deploy, etc. • Led on the digitalization of integrated InterContinental brand campaigns with Digital Marketing and IT teams, which made end-to-end data tracking, analysis and creative optimization enabled to drive higher efficiency and effectiveness.[Branding, Integrated Marketing Communications & Digital/Social Transformation]• Returned to the Ogilvy office as an “IHG ambassador” to supervise one of the key project – IHG WeChat Operation with Data & Mar-Tech enablement. As a result of the first year of operation, better brand experience delivered and attributed to more of direct booking, more satisfied and loyal customers and more revenue. The ROI reached 9:1 within the first year. • Played a key role in working seamlessly with the extended team across regions and disciplines for existing and new brands, specialize in leading various types of programs which include Go-to-Market, Re-branding, IMC, Digital/Social, Social Always-on, CRM/social-CRM, e-Commerce, Performance Marketing, Marketing Automation, Ecosystem Establishment, CDP etc.[Business Development and Client Management]• Be the key strategy and client relationship owner to lead business development and provide account planning support to key clients across global, regional and local levels• Ensured quality of services to clients and responsible for overall client satisfaction [Key Clients]• H&M, IHG®, InterContinental®, Regent, UPS, iRobot, Columbia Sportswear, AsiaMiles, Johnnie Walker, Wythe Nutrition, Ferrero, La Prairie, DuPont, GE, BP Corporate, Kaishi (Allianz/BCGdV jointed venture company)

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  BBDO Proximity China

  • Shanghai City, China

  • Digital Account Director

    • Jan 2013 - Jul 2013
    • Shanghai City, China

    [Digital and Social Strategic Planning & Execution]• Develop a thorough understanding of the digital and integrated landscape of Mainland China via consumer researches, regular competitor analysis and social listening in order to provide sound market insights to clients• Define digital/social media campaign KPI, content plan and channel strategy with data analysts and planner, as well as media agencies• Follow with a campaign KPI setting, a well established online user journey is essential to ensure good user experience that help gather the response and result to meet the campaign objectives• Resources planning and monitoring for campaign roll-out and maintenance specifically for China Market[Close Connection with Global, Regional and Local]• Perform as a Regional Digital Moderator and Coordinator to ensure the digital deliverables from APAC countries are up to the Global standard• Support the development of global digital strategy, social media tactics and measurement plan with Asian’s insights• Stay in regular close connection with agency’s regional team to keep track on regional campaign and toolkits development; input local agency and client insights to help perfecting the work[Client Relationship, Leadership & Team Development]• Work closely with clients and agency’s senior contacts to manage scope of multiple concurrent projects on all levels from strategy to budgets• Leading, supervising and motivating the account servicing team to ensure timely and qualitative delivery; responsible for budget controlling and resources management

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  Aquarius Asia (Shanghai)

  • Shanghai

  • Associate Account Director

    • Sep 2010 - Jan 2013
    • Shanghai

    [Digital Strategy Consulting and Operation for Asia Pacific Region including China]• Responsible for leveraging, developing and realizing comprehensive digital communication and e-commerce strategies for multi-national clients across the Asia Pacific region that covers the Mainland China, South Korea, Singapore, Malaysia, Philippines, India, Indonesia, Hong Kong, Taiwan, Australia, New Zealand and more.• Projects vary from: > Cross-devices Web & Content Management System design, implementation, localization and maintenance > CRM / Direct User Communication modules conceptual planning, design & technical integration > Mobile application/game design & development > SEM / SEO / Social media strategic planning, execution and maintenance > eDM send-out & tracking > Video & photo shooting for digital usage and more.[Client Relationship, Leadership & Team Development]• Establishing as well as maintaining solid and healthy agency-client relationships; bridging clients’ and internal deliverables• Leading, supervising and motivating the account servicing team to ensure timely and qualitative delivery; responsible for budget controlling and resources management

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  BBDO / Proximity Hong Kong

  • Hong Kong

  • Account Manager

    • Sep 2008 - Aug 2010
    • Hong Kong

    [Through-the-line 4As Agency Experience]• Responsible for through-the-line integrated project management and hands-on execution for Asia Pacific or Hong Kong market• Above-the-line / Below-the-line experience includes TVC & Print Ad production, Photo Shooting, Printed Materials design and production• Digital projects cover: planning, development & localization of websites and CMS, Search Engine Optimization, eDM and banner design, production & tracking

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  Pineapple Design Limited

  • Hong Kong

  • Account Manager

    • Sep 2006 - Aug 2008
    • Hong Kong

    [Solid Experience of Online and Below-the-line Disciplines]• Provide client account management and support from concept development to production• Manage and execute various kinds of project, including Logo/Graphic Design, Advertising, Printing & Production, Corporate Identity Development, Copywriting, Website/Flash/CMS Development, Window/Shop/Event Display, etc