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Cheryl Van Rooyen is a seasoned financial professional with 30+ years of experience in the financial services industry. She is a CERTIFIED FINANCIAL PLANNER® professional and has been accredited with the FSB as a “Fit and Proper” intermediary. Cheryl has worked with various companies, including Efficient Group Ltd, Bulls Eye Financial Consultants, and Fedsure, providing holistic financial planning services to individuals and businesses. She has also appeared as a guest speaker on radio shows and has written articles to educate the public on personal finance.

Experience

    • CERTIFIED FINANCIAL PLANNER® professional
      • Jan 2011 - Present
      • Randburg

      1) Cheryl, joined Efficient Group, as a CERTIFIED FINANCIAL PLANNER® professional. 2) She has been accredited with the FSB as a “Fit and Proper” intermediary to advise on and sell a wide range of insurance and investment products with the various insurance companies.3) In addition, she is accredited with the Financial Planning Institute and has thirty years’ experience in the financial services industry. 4) She has appeared numerously as a guest speaker on radio shows (702 and Capetalk – “A word on Personal Finance” hosted by Paul Roelofse and Lee Benning), providing financial advice to the public. 5) She appeared frequently on DSTV, channel 111, Kyknet - Ontbytsake, providing financial advise to the viewers, hosted by Dawie Roodt.6) Cheryl may provide advice on the following financial services:Assurance Risk Assessment, Business Assurance, Estate Planning & Trusts, Financial Planning inclusive of Investments and Unit Trusts, Health Insurance and Post-and Pre Retirement Planning7) She frequently writes articles to educate the public.

    • CERTIFIED FINANCIAL PLANNER® professional
      • Nov 2009 - Dec 2010
      • Bryanston

      Holistic financial planning for individuals and businesses, focussing on estate planning, risk assurance, investment planning, retirement planning, wills, business assurance.

    • Retirement & Investment Manager
      • Feb 2005 - Apr 2009
      • Randburg

      Provide advice on the following financial services: Assurance Risk Assessment, Business Assurance, Contingent Liability Assurance, Estate Planning, Financial Planning inclusive of Investments and Unit Trusts and Post-and Pre Retirement Planning

    • Wealth Manager & Financial Planner
      • Aug 1997 - Jan 2005
      • Sandton

      Emphasising on Retirement and Investment Planning, Tax and Estate Planning, Risk Assessment

    • Admin Supervisor
      • Jan 1988 - Dec 2001

      •Recruitment and targeted selection.•Performance evaluation, management and motivation.•Training, development, mentoring and coaching.•Attending to issues around discipline and grievance•Relationship Building with allocated corporate client base. This includes interacting with senior and executive management in respect of the financial planning services offered by represented divisions to their employees within the corporate client base in order to increase sales within the corporate client base.•Providing professional customer service to achieve optimal customer value perception.•Interpreting client briefs and developing strategies to meet client requirements.•Analysis and realignment of strategic objectives where required.•Managing client queries and resolving complaints in a fast and efficient manner.•Ensuring viability and sustainability of the business.•This includes financial management, cost and budgetary control, administration, staff management, communication, sales and marketing, training, etc.•Ensuring compliance to statutory requirements.

    • Clerk
      • Jan 1987 - Feb 2001

      •Typing of reports•Arrange / Reschedule Meetings •Organise Diary•Client liaison•Processing of application forms and ensuring issue of policy•General Administration•Telephone Queries•Commission

    • Sales Consultant
      • Jan 1990 - Jan 2001

      Promote products to financial advisors

    • Snr. Clerk
      • Jan 1988 - Jan 2001

    • Snr Broker Sales Consultant
      • Feb 1987 - Aug 1997

      - Obtain profitable Life Assurance from allocatedbrokers in accordance with company procedures.- Promote new business through an organised and ongoing prospecting system as well as formal presentations.- Maintain and Service existing supporters.- Preparation of quotes. - Achieve set new business targets within the required product mix, persistence, and quality and expense constraints.- Ensure that the marketing assistant provides a good backup service to our clients- Build sound relationships with customers and enhance the image of Fedsure Life.- Train, inform and make suggestions to brokers on products and marketing ideas.- Share knowledge and experience with colleques

    • Broker Consultant
      • Jan 1991 - Jan 2001

      3rd party sales, by marketing Fedsure products amongst independent brokers.

Education

  • 1982 - 1986
    Hoerskool Randburg
    Matric, grade 12
  • University of Freestate
    Postgraduate Diploma in Financial Planning, Financial Planning and Services

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Financial Services”

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