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Cherry Xia, a seasoned executive with a profound understanding of human capital, has spent nearly a decade as Senior Director, Head of HR Greater China at STMicroelectronics, where she has been instrumental in shaping the company's HR strategies and driving business growth. Her extensive experience in talent management, organizational development, and performance management has earned her a reputation as a trusted advisor to senior leaders. A holder of an Executive MBA from China Europe International Business School (CEIBS) and a PhD in Organizational Behavior Studies from the University of Durham, Cherry brings a unique blend of academic rigor and industry expertise to her work.

Experience

    • Switzerland
    • Semiconductor Manufacturing
    • 700 & Above Employee
    • Senior Director, Head of HR Greater China
      • Jun 2019 - Present

    • Greater China HR Director
      • Dec 2014 - May 2019

      Provide HR service to support business in mainland China, Hong Kong and Taiwan.

  • Zumtobel Group
    • Guangzhou, Guangdong, China
    • HR Consultant
      • Jan 2014 - Apr 2014
      • Guangzhou, Guangdong, China

      Invited by Corporate, I helped with 3-month fully time HR consultancy service to support Thorn lighting business under Zumtobel Group in China.

  • Zumtobel Group
    • Shenzhen, Guangdong, China
    • HR Director
      • Jun 2006 - Feb 2012
      • Shenzhen, Guangdong, China

      Identified HR strategies and drove HR operations for all Tridonic lighting business under Zumtobel Group in China, consisting of manufacturing and R&D in Shenzhen and Sales & Marketing in Shanghai with branch sales offices in Beijing and Guangzhou during the time from June 2006 to Oct 2008. After well establishment of the HR processes and professional HR team, my HR role changed from HR director to HR consultant focusing on HR strategies, talent competence and retention, and key projects during the time from Feb 2010 to Feb 2012 when I was doing PhD study.

  • Durham University
    • Durham, United Kingdom
    • Teaching Fellow in Business School
      • Feb 2009 - Feb 2010
      • Durham, United Kingdom

      I undertook seminar teaching, tutorials and marking formative and summative assessments for postgraduate students majored in Organizational Behavior and Human Resources Management.

  • G2000 (Apparel) Limited
    • Guangzhou, Guangdong, China
    • Head of Human Resources
      • Oct 2008 - Feb 2009
      • Guangzhou, Guangdong, China

      Worked as a head of HR department to support 300+shops in China. Worked closely with Asia HR team in Hong Kong. Encouraged by Durham University, I eventually choose to do my PhD study there after I had turned down their offer of the full scholarship.

    • HR consultant
      • Dec 2005 - Jun 2006
      • China

      Worked as a full time consultant to support a new British invested company in China on the basis of agreed tasks that supported business strategy in the set-up stage. 6-month project was successfully completed.

  • PFAFF
    • China
    • Head of office (HR, Admin, Finance)
      • May 2001 - Feb 2004
      • China

      I was responsible for HR, Administration and Finance to support PFAFF sewing machine business in China consisting of factories in Zhuhai and Shanghai. I supported business expanding as well as labor relations to support downsizing, layoffs, and factory closure in China.

    • Head of HR Department
      • Mar 1996 - May 2001
      • China

      Worked as a head of HR department to provide a full range of HR support for the headquarters, 25 sales branches and two factories consisting 6000+ employees in the well-known Hong Kong pharmaceutical company from 1996 to 2001.

    • Engineer Assistant
      • Sep 1994 - Mar 1996
      • China

      Initially, I received a job rotation in production lines as an orientation. Afterwards I received an opportunity to work in finance and HR department.

Education

  • 2021 - 2024
    China Europe International Business School (CEIBS)
    Executive MBA
  • 2009 - 2014
    University of Durham
    PhD, Organizational Behavior Studies
  • 2004 - 2005
    The University of Sheffield
    Master, Human Resource Strategy
  • 1990 - 1994
    辽宁石油化工大学
    Bachelor, Metrology and Measurement of Automation Engineering
  • China Europe International Business School (CEIBS)
    EMBA (graduate in 2024)

Suggested Services

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Industry Focus. “Semiconductor Manufacturing”

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