Bio
Experience
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Hong Kong
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Retail Apparel and Fashion
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1 - 100 Employee
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Assistant Ecommerce Manager
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Apr 2024 - Present
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Senior Ecommerce Executive
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Mar 2023 - Present
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Ecommerce Trading Executive
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Jul 2022 - Feb 2023
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Brand Assistant
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Jan 2020 - Jul 2022
· Lead role & project owner of projects including: product development, product launch, PR and marketing & private labels· Plan and develop marketing campaigns via digital channels· Evaluate website performance via Google analytics; provide insightful recommendations to optimise shopping funnel· Ongoing evaluation on SEO & SEM & ad performance · Monitor and maintain ecommerce site and logistic arrangements· Maintain brand social media, including: Instagram, Facebook, Weibo, RED)· Seek & explore potential business opportunities
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Graduate Trainee
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Jul 2019 - Jan 2020
Brand and Communication (Marcom) - csl· Plan and execute online campaigns via various digital platforms (eg. MMS, edm, website, SEM, social media)· Maintain brand social media (eg. Facebook, Instagram)
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Digital Marketing Intern
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Oct 2018 - May 2019
· Assist in website development and maintenance (with inputs in UI designs)· Develop EDM and conduct UATs· Review website SEO to optimise website & search performance
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Walt Disney World
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Orlando, Florida Area
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Merchandise Cast Member, International College Program
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Jun 2018 - Aug 2018
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Orlando, Florida Area
· Provide hospitality and services to our guests· Facilitate a team-player and collaborate with culturally-diverse colleagues · Support POS, stocking and inventory operations
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Account Executive
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Nov 2017 - Jun 2018
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Hong Kong
· Oversea the performance of advertisements via google doubleclick platform· Analyse and provide meaningful insights to improve campaign performance and effectiveness· Propose budget plans and executable tactics based on campaign adjectives and KPIs
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Jack Wills
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Hong Kong
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Senior Sales Associate
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Jun 2016 - Oct 2017
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Hong Kong
· Responsible in visual merchandising· Assist in in-store products arrangement· Adopt to work efficiently in fast-paced environment
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Bloom & Grow
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Hong Kong
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Sales Clerk
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Jun 2016 - Aug 2016
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Hong Kong
· Responsible for stocking and reporting at their distributors· Assist in developing the online retail platform for different countries
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Education
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2017 - 2019City University of Hong Kong
Bachelor's degree, Information management
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